Overview
Developed a digital services strategy for a global coatings company, mapping current digital capabilities across multiple business units, identifying gaps against customer expectations and competitive benchmarks, and creating a strategic roadmap for digital service development. Delivered prioritised service initiatives, investment requirements and a governance model for coordinating digital service development across a complex multi-division organisation.
Who This Is For
Global manufacturing, chemicals, or industrial organisations with 10,000-50,000+ employees across multiple business units. Seeking to develop a coherent digital services strategy that identifies where digital can create commercial value for customers and differentiates the organisation from competitors.
The Challenge
The organisation has significant digital capability across its business units but no coherent strategy for digital service development. Each business unit pursues digital initiatives independently, creating duplication and inconsistency. Customer-facing digital services are underdeveloped relative to competitor offerings. There is no shared framework for evaluating, prioritising, or governing digital service development across the organisation.
What We Propose
Digital Capability Mapping - Assessment of current digital capabilities across all business units identifying gaps against customer expectations and competitive benchmarks. Digital Services Strategy - Strategic framework defining where digital service development creates most commercial value across the organisation. Service Prioritisation - Structured approach to evaluating and prioritising digital service concepts based on customer value, commercial impact, and feasibility. Governance Model - Framework for coordinating digital service development across a complex multi-division organisation. Implementation Roadmap - Phased roadmap for digital service development with prioritised initiatives, investment requirements, and success milestones.
Why It Matters
Strategic clarity - A clear framework for where and how to invest in digital services across the organisation. Commercial differentiation - Digital services that create measurable value for customers and differentiate from competitors. Organisational alignment - Shared standards and governance that reduce duplication and coordinate digital investment across business units.
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