Public Sector
Content Strategy
US Regional Rail Network
Developed content strategy for a US regional rail network, covering website content organisation, analytics redesign, social media consolidation and keyword strategy for improved organic content distribution. Delivered a structured content model connecting passenger information needs to digital channel delivery across web, social and service channels.
Digital Campaign Management
Global NGO for Children
Managed media planning and buying for multiple simultaneous B2C and B2B digital advertising campaigns for a global NGO focused on children's welfare. Delivered donor acquisition campaigns across search, social and display, institutional engagement campaigns targeting corporate partners and government funders, and a performance attribution framework aligned to fundraising and advocacy outcomes.
Intranet Upgrade for National Parliament
Norwegian Parliament
Upgraded the intranet for the Norwegian Parliament, delivering a UX redesign improving content organisation and employee experience within strict public sector data sovereignty, accessibility and privacy requirements. Integrated Episerver CMS with SharePoint for document management, implemented Piwik Pro for privacy-first analytics with no third-party data leakage, and aligned all design decisions to WCAG 2.1 AA accessibility standards.
Content Strategy
US Regional Rail Network
Enhanced the marketing and communications strategy for a US regional rail network through a programme covering website analytics redesign, social media channel consolidation, and keyword strategy for improved organic content distribution. Delivered a structured content approach connecting passenger journey information needs to digital channel delivery, and a measurement framework based on passenger behaviour rather than activity metrics.
Digital Campaign Management for NGOs
Global NGO for Children
Managed digital advertising campaigns for global NGOs and non-profit organisations across both donor acquisition and institutional engagement objectives. Delivered integrated media planning and buying across search, social and display channels, campaign attribution frameworks aligned to fundraising and advocacy outcomes, and cross-geography coordination ensuring brand consistency and spend efficiency.