PROJECTS

Multilingual SEO & Content Localization

Industry Export Association

Over several years, delivered repeated cycles of content strategy, content production and content localization in up to 20 European and Asian languages for a global industry association serving the seafood industries.

Data Operations Strategy

Professional Association

Developed a data strategy to enhance member and non-member insights, improving decision-making for marketing investments. Designed a secure data architecture and implemented data governance processes to ensure compliance with privacy regulations.

CRM Activation Program

Nordic Digital Marketplace

Developed a CRM strategy for an advertising sales team, streamlining workflows and enhancing communication with B2B and B2C advertisers.

Intranet Content Migration for Food Manufacturer

Food Manufacturer

Led the migration of intranet content for a major food manufacturer, ensuring seamless transition across platforms.

Enterprise Website Redesign & new Customer Services Portal

Global Shipping Firm

Led the redesign of a global enterprise website and new customer services portal for a global shipping firm.

Service Prototyping

European Real Estate Leader

Designed and prototyped new digital services for a European real estate leader.

Growth Strategy & New Website

Engineering Consultancy

Developed a growth strategy and new website for an engineering consultancy.

CMS Migration

Professional Association

Led a CMS migration for a professional association, ensuring content continuity and improved workflows.

Advertising & Content Marketing Campaign

Automotive Brand

Developed and executed advertising and content marketing campaigns for an automotive brand.

Marketing Technology Due Diligence

Nordic Private Equity Investor

Provided marketing technology due diligence for a Nordic private equity investor evaluating potential acquisitions.

Digital Process Improvements

European Equipment Rental Company

Implemented digital process improvements for a European equipment rental company.

Digital Growth Strategy

Nordic Hospitality & Retail Group

Developed a digital growth strategy for a Nordic hospitality and retail group.

Content & Localization Services for National Tourism Portal

National Tourism Portal

Provided content and localization services for a national tourism portal.

Redesigning Content Taxonomy for a Regional Bank

Global paints & chemicals manufacturer

Redesigned content taxonomy improving content findability and management.

Industrial Robots Website

Leading European RBP Consultancy

Created content strategy and extensive web content copywriting for a new corporate website. Focus on customer case studies and educational content on different aspects of robotics and AI.

Content Strategy & Streamlined CMS Implementation

Global shipping group

Created a content strategy alongside a customized CMS to optimize content creation, storage, and retrieval. The CMS improved workflow automation and integrated with existing tools.

Future State ECM Vision

Investment bank

Conducted a comprehensive ECM assessment and developed a roadmap to optimize content management, establishing principles for content governance and compliance.

New Information Architecture

US Medical Association

Led a comprehensive review of site architecture, metadata, and user interaction for a medical association. Created a simplified navigation structure based on user insights and traffic analysis.

Multichannel Brand Advertising

Norwegian Broadband Service Provider

Developed multichannel brand advertising campaigns for a Norwegian broadband service provider.

Digital Tools for Product Selection in PIM

Global Paints & Coatings Manufacturer

Developed digital tools for product selection integrated with PIM for a global paints and coatings manufacturer.

SharePoint Employee Portal

Global Shipping & Logistics Firm

Led the UX design, architecture and content strategy for a global Office 365/SharePoint portal.

Content Marketing Thought Leadership Strategy

Global Shipping Company

Led workshops and processes for communications teams to develop thought leadership content for various digital channels.

Global B2B website platform migration

Global Paint Manufacturer

Led the content strategy and migration for a global B2B website platform.

Content Strategy & CMS Migration

Thermal Imaging Equipment Distributor

Developed content strategy and led CMS migration for a thermal imaging equipment distributor.

Multilingual Website for Hotel Chain

Nordic Hospitality Group

Created a multilingual website for a Nordic hospitality group hotel chain.

New E-Commerce Platform for Automotive Group

Italian Automotive Group

Developed a new e-commerce platform for an Italian automotive group.

New Product Concepts

Real Estate Tech Company

Developed new product concepts for a real estate tech company.

Multitenant Retail Platform Strategy

Private Equity owned Retail Group

Developed a multitenant retail platform strategy for a private equity owned retail group.

Customer Platform prototype

Facilities Management Provider

Created a customer platform prototype for a facilities management provider.

SharePoint Migration & Employee Communications

Financial Services Group

Led SharePoint migration and employee communications strategy for a financial services group.

Website Redesign

Nordic Digital Marketplace

Led a comprehensive redesign and new content strategy for a B2B marketplace.

Digital Advertising for SaaS Vendor

B2B SaaS

Media planning and buying for a B2B SaaS vendor over a 2 year period including search engine marketing, content marketing, and PR outreach programs.

Marketing Technology Advisory

Retail Group

Provided marketing technology consultancy for privacy-first analytics and personalization using customer data platforms.

Conference Webcasting Dubai Energy Conference

Leading UK Media Group

Produced multi-day webcasting for a major Dubai energy conference.

Digital Advertising & Content Marketing

Tour Operator

Developed digital advertising and content marketing strategies for a tour operator.

GDPR-compliant Web Analytics migration

B2C membership organization

Led GDPR-compliant web analytics migration for a B2C membership organization.

Content Strategy

US Regional Rail Network

Developed content strategy for a US regional rail network.

Forms UX & Workflow Redesign

US Insurance Provider

Redesigned forms UX and workflows for a US insurance provider.

Corporate Website

Nordic M2M Technology Company

Developed corporate website for a Nordic M2M technology company.

Content Localization 15+ countries/languages

Global Seafood Council

Redesign of UX and customer journeys. Implementation of English language master content flows. Content localization into 10+ languages for 15+ local and regional markets.

Digital Campaign Management

Global NGO for Children

Developed media planning and buying for multiple B2C and B2B digital advertising campaigns.

Intranet Upgrade for National Parliament

Norwegian Parliament

Upgraded intranet for the Norwegian Parliament.

Enterprise Content Taxonomy

Nordic Technology Company

Designed and implemented a comprehensive content taxonomy making content easier to find and manage for internal marketing and sales teams.

Digital Marketing Strategy

Nordic Shipping Company

Developed digital marketing strategy for a Nordic shipping company.

Digital B2B Strategy

Global Paints & Coatings Manufacturer

Developed a comprehensive digital B2B strategy for a global manufacturer. Led workshops to map customer journeys, define digital service offerings, and create a roadmap for digital transformation across multiple markets.

Sitecore CMS Migration

Nordic Maritime Classification Society

Led the content strategy and migration planning for a move from a legacy CMS to Sitecore. Developed new information architecture, content models, and governance frameworks to support the organization's digital transformation.

Global Intranet Migration to SharePoint

Global Coatings Company

Platform migration and redevelopment of a global corporate intranet to SharePoint Online. Led content strategy, information architecture, and change management processes to improve internal communications across 80+ countries.

CMS Migration to Episerver

Nordic Training Company

Website Optimization Programme

Oil & Gas Company

SharePoint Migration & Employee Portal Design

Global Paints and Coatings Manufacturer

Platform migration and redevelopment of a global intranet to SharePoint, improving communication and collaboration for employees worldwide. Ensured secure data transfer and implemented new features for better user experience and data governance.

Digital Services Strategy

Global Coatings Company

Developed a digital services strategy for a global coatings company. Mapped current digital capabilities, identified gaps, and created a strategic roadmap for digital service development across multiple business units.

Inbound Marketing Strategy

Global Shipping Firm

Team coaching and content strategy process for corporate marketing and PR teams to implement an inbound marketing strategy focused on new value propositions embodied in a new customer portal. Led workshops with line-of-business teams to develop the customer onboarding process and refine the marketing strategy.

Content Strategy

US Regional Rail Network

Led workshops to enhance the council's marketing and communication strategy. Delivered a redesign of website analytics, social media consolidation, and keyword strategies for optimized content distribution across channels.

Content Strategy

Nordic ESG Consultancy

Developed a comprehensive content strategy and led the CMS implementation for a Nordic telecommunications company. Designed content workflows, governance frameworks, and information architecture to streamline digital operations.

Corporate Website

Nordic M2M Technology Company

Developed a new corporate website for a Nordic private equity firm. Led content strategy, information architecture, and UX design to effectively communicate the firm's investment portfolio and value proposition.

Inbound Marketing Strategy

Energy Consultancy

Led workshops and strategy sessions to develop an inbound marketing vision for a global energy management consultancy. Developed content-driven marketing campaigns and created a global LinkedIn lead generation strategy.

Customer Segmentation

Nordic Online Book Retailer

Developed a predictive customer segmentation model based on transaction data. Identified customer clusters and improved marketing strategies through enhanced understanding of triggers and behaviours.