PROJECTS
Multilingual SEO & Content Localization
Industry Export Association
Over several years, delivered repeated cycles of content strategy, content production and content localisation in up to 20 European and Asian languages for a global industry association serving the seafood sector. Covered web content across three CMS platforms simultaneously, localisation of reports, infographics, video and complex presentations, and multilingual SEO for organic discovery across priority export markets.
Data Operations Strategy
Professional Association
Developed a data operations strategy for a professional association to improve member and non-member insights and enable more effective marketing investment decisions. Designed a secure, privacy-compliant data architecture connecting CRM, web analytics and event systems, and implemented data governance processes aligned to GDPR obligations.
CRM Activation Program
Nordic Digital Marketplace
Developed a CRM activation strategy and workflow redesign for the advertising sales team of a Nordic digital marketplace, covering both B2B advertiser and B2C platform relationships. Redesigned sales workflows, integrated content and pitch assets into CRM stages, and implemented a pipeline governance model to improve revenue forecasting and sales team adoption.
Intranet Content Migration for Food Manufacturer
Food Manufacturer
Led the migration of intranet content for a major food manufacturer, managing the transition of a large, multilingual content estate across platforms without disruption to day-to-day internal communications. Delivered content audit, taxonomy alignment, and structured migration approach covering content across multiple regions and languages.
Enterprise Website Redesign & new Customer Services Portal
Global Shipping Firm
Led content strategy for the redesign of a global enterprise website and new customer services portal for a global shipping firm. Delivered customer journey mapping across marketing, sales and service touchpoints, information architecture restructured around customer needs, and a service portal connecting web content with digital self-service capabilities.
Service Prototyping
European Real Estate Leader
Designed and prototyped new digital services for a European real estate leader, applying service design and user research disciplines to validate concepts before development investment. Delivered structured concept generation, low and high-fidelity prototyping, user testing with target audiences, and business cases for prioritised service concepts.
Growth Strategy & New Website
Engineering Consultancy
Developed a digital growth strategy and new website for an engineering consultancy, repositioning its digital presence to support commercial growth beyond founder-led sales. Delivered buyer-centric messaging, information architecture designed for B2B decision-maker journeys, content strategy, and an SEO foundation for organic lead generation.
CMS Migration
Professional Association
Led a CMS migration for a professional association, managing content audit, information architecture redesign, and structured migration to ensure content continuity and significantly improved editorial workflows on the target platform. Delivered taxonomy alignment, content model design, and governance standards for the new environment.
Advertising & Content Marketing Campaign
Automotive Brand
Developed and executed advertising and content marketing campaigns for an automotive brand, connecting brand-building activity with product content and digital performance channels. Delivered campaign strategy, creative briefing, digital channel planning, and an analytics framework attributing campaign investment to commercial outcomes across the purchase funnel.
Marketing Technology Due Diligence
Nordic Private Equity Investor
Provided independent marketing technology due diligence for a Nordic private equity investor evaluating potential acquisitions in digital and consumer sectors. Assessed martech stack capability, digital marketing performance, data infrastructure quality, and privacy compliance posture — distinguishing genuine digital capability from reportable but misleading metrics.
Digital Process Improvements
European Equipment Rental Company
Delivered a programme of digital process improvements for a European equipment rental company, identifying and removing friction from customer-facing and internal operational workflows. Covered digital journey mapping, process redesign, and implementation of structured workflows connecting web, CRM, and operational systems.
Digital Growth Strategy
Nordic Hospitality & Retail Group
Developed a digital growth strategy for a Nordic hospitality and retail group, addressing the challenge of driving consistent digital commercial performance across a multi-brand portfolio. Covered group-level digital investment prioritisation, shared content operations design, direct channel development, and a cross-brand customer data strategy.
Content & Localization Services for National Tourism Portal
National Tourism Portal
Provided content strategy, production and localisation services for a national tourism portal, adapting destination content for international audiences across multiple markets and languages. Covered content architecture, multilingual editorial workflows, localised SEO, and governance standards for a high-volume, multi-format content operation.
Redesigning Content Taxonomy for a Global Paints & Chemicals Manufacturer
Global paints & chemicals manufacturer
Redesigned the content taxonomy and metadata architecture for a global paints and chemicals manufacturer, improving content findability and management across product, solution and market content. Delivered a structured controlled vocabulary, metadata schema, CMS implementation, and governance model for sustained classification quality at scale.
Industrial Robots Website
Leading European RBP Consultancy
Developed content strategy and extensive web content for a new corporate website for a leading European robotics and process automation consultancy. Focused on translating complex technical capability into buyer-relevant language, with customer case studies and educational content on robotics, AI and industrial automation driving organic discovery.
Content Strategy & Streamlined CMS Implementation
Global shipping group
Developed content strategy and led a customised CMS implementation for a global shipping group, aligning the content operation with commercial and service objectives. Delivered structured content models, workflow automation, editorial governance frameworks, and integration with existing digital tools to optimise content creation, storage and retrieval across the organisation.
Future State ECM Vision
Investment bank
Conducted a comprehensive ECM maturity assessment for an investment bank and developed a future-state content management roadmap. Established principles for content governance and compliance across regulated document types, delivered target architecture recommendations, and produced a phased implementation plan covering version control, retention schedules and audit trail requirements.
New Information Architecture
US Medical Association
Led a comprehensive review of site architecture, metadata and user interaction for a US medical association, creating a simplified navigation structure grounded in user research and traffic analysis. Delivered a restructured information architecture, metadata framework, and content governance model improving findability for members, practitioners and researchers across a large and complex digital estate.
Multichannel Brand Advertising
Norwegian Broadband Service Provider
Developed and executed multichannel brand advertising campaigns for a Norwegian broadband service provider, connecting brand-building investment with subscriber acquisition across television, digital, social and direct response channels. Delivered a unified media strategy, agency coordination framework, and attribution model linking brand spend to commercial acquisition outcomes.
Digital Tools for Product Selection in PIM
Global Paints & Coatings Manufacturer
Developed digital product selection tools integrated with PIM for a global paints and coatings manufacturer, enabling customers to navigate complex product catalogues and identify the right products for their application. Delivered structured product content architecture, digital tool design, and PIM integration connecting product data to customer-facing selection experiences.
SharePoint Employee Portal
Global Shipping & Logistics Firm
Led UX design, information architecture and content strategy for a global Office 365 and SharePoint employee portal for a major shipping and logistics firm. Delivered a navigation and content structure built around how employees find information across a multilingual, globally distributed workforce, with governance and ownership model for sustained quality post-launch.
Content Marketing Thought Leadership Strategy
Global Shipping Company
Led a structured thought leadership programme for a global shipping company, working directly with communications and marketing teams to translate deep operational expertise into publishable content for digital channels. Delivered content strategy, facilitated expert workshops, and designed the editorial process and distribution approach connecting thought leadership to business development objectives.
Global B2B website platform migration
Global Paint Manufacturer
Led content strategy and services for the migration of a global B2B website to Optimizely CMS for a major paint manufacturer. Covered content strategy for personalised B2B customer journeys, content tagging architecture and metadata design, URL redirect strategy and SEO migration planning, and web analytics implementation to measure marketing effectiveness post-launch.
Content Strategy & CMS Migration
Thermal Imaging Equipment Distributor
Developed content strategy and led a CMS migration for a thermal imaging equipment distributor operating across multiple markets. Delivered a content audit and rationalisation, restructured information architecture, localisation framework for multilingual markets, and a migration plan preserving SEO equity and editorial continuity throughout the platform transition.
Multilingual Website for Hotel Chain
Nordic Hospitality Group
Created a multilingual website for a Nordic hospitality group hotel chain, connecting brand experience to local market expectations across multiple languages. Delivered multilingual content strategy, CMS architecture supporting controlled translation workflows, localised SEO for organic discovery in priority source markets, and a governance framework for maintaining content quality across language versions.
New E-Commerce Platform for Automotive Group
Italian Automotive Group
Developed a new e-commerce platform strategy and content architecture for an Italian automotive group, connecting complex product catalogue content to direct-to-consumer transactional capability. Delivered digital customer journey mapping, product content architecture for multiple vehicle lines and configurations, and e-commerce platform design aligned to how automotive buyers research and decide online.
New Product Concepts
Real Estate Tech Company
Developed new digital product concepts for a real estate technology company, applying structured concept generation and validation disciplines to identify and prioritise the services most likely to generate adoption and commercial value. Delivered user research, concept development, prototype design and business cases for a prioritised set of digital product opportunities.
Multitenant Retail Platform Strategy
Private Equity owned Retail Group
Developed a multitenant retail platform content strategy for a private equity-owned retail group, addressing the operational and commercial challenges of managing product content across multiple brand tenants on a shared platform. Delivered shared content standards, taxonomy and metadata architecture, a tenant onboarding model, and a performance measurement framework connecting content quality to conversion outcomes.
Customer Platform prototype
Facilities Management Provider
Created a customer platform prototype for a facilities management provider, applying service design disciplines to validate a tenant self-service concept before committing to full development investment. Delivered user research with building occupiers, prototype design for service request management and account access, and structured user testing to identify what drives adoption.
SharePoint Migration & Employee Communications
Financial Services Group
Led SharePoint migration and internal communications strategy for a financial services group, moving from a fragmented legacy intranet environment to a structured SharePoint Online platform. Delivered information architecture, content migration planning, editorial governance model, and an employee communications strategy to drive adoption across business units post-launch.
Website Redesign
Nordic Digital Marketplace
Led a comprehensive website redesign and new content strategy for a Nordic B2B digital marketplace, repositioning the platform to serve advertiser and publisher audiences more effectively. Delivered information architecture restructured around commercial buyer journeys, content strategy connecting the platform's value proposition to audience needs, and an editorial workflow for ongoing content operations.
Digital Advertising for SaaS Vendor
B2B SaaS
Managed a two-year digital advertising programme for a B2B SaaS vendor, covering search engine marketing, content marketing and PR outreach across target verticals. Delivered structured media planning, keyword architecture, content distribution strategy, and an attribution framework connecting channel investment to product trials, demo requests and sales pipeline.
Marketing Technology Advisory
Retail Group
Provided marketing technology consultancy for a retail group navigating a fragmented martech stack and growing privacy compliance pressure. Delivered a full martech audit covering capabilities, overlaps, costs and compliance posture, a privacy-first personalisation strategy for a post-cookie environment, CDP evaluation, and a phased rationalisation roadmap.
Conference Webcasting Dubai Energy Conference
Leading UK Media Group
Produced end-to-end live webcasting for a major multi-day international energy conference in Dubai, delivered for a leading UK media group. Covered live streaming architecture for global audiences, speaker and session management across a complex multi-track programme, on-demand content packaging, and sponsor integration within the webcast production.
Digital Advertising & Content Marketing
Tour Operator
Developed digital advertising and content marketing strategy for a tour operator, connecting destination content with performance media to drive holiday enquiries and bookings. Delivered audience segmentation, channel strategy across search and social, content programme aligned to the travel research journey, and a measurement framework attributing campaign investment to booking outcomes.
GDPR-compliant Web Analytics migration
B2C membership organization
Led a GDPR-compliant web analytics migration for a B2C membership organisation, moving from Google Analytics to Matomo with full feature parity and historical data continuity. Covered compliance audit of the existing tracking setup, platform migration, redesigned event tracking and goal configuration, historical data export, and team training to ensure self-sufficiency from day one.
Content Strategy
US Regional Rail Network
Developed content strategy for a US regional rail network, covering website content organisation, analytics redesign, social media consolidation and keyword strategy for improved organic content distribution. Delivered a structured content model connecting passenger information needs to digital channel delivery across web, social and service channels.
Forms UX & Workflow Redesign
US Insurance Provider
Redesigned forms UX and approval workflows for a US insurance provider, rationalising a fragmented landscape of digital and paper-based forms and replacing email-driven approval chains with structured digital workflows. Delivered a full forms audit, UX redesign to reduce abandonment and improve data quality, compliance and audit trail framework, and systems integration eliminating manual data re-entry.
Corporate Website
Nordic M2M Technology Company
Developed a new corporate website for a Nordic M2M technology company, repositioning its digital presence to support commercial growth into new markets. Delivered buyer-centric messaging translating technical IoT and M2M capability into outcome-led language, information architecture designed around B2B decision-maker journeys, content strategy, and an SEO foundation for organic market visibility.
Content Localization 15+ countries/languages
Global Seafood Council
Redesigned UX and customer journeys for the Global Seafood Council's digital platform and implemented content localisation into 10+ languages across 15+ local and regional markets. Delivered English-language master content flows, structured localisation workflows with quality assurance, multilingual SEO, and a governance model for maintaining consistency as market coverage expanded.
Digital Campaign Management
Global NGO for Children
Managed media planning and buying for multiple simultaneous B2C and B2B digital advertising campaigns for a global NGO focused on children's welfare. Delivered donor acquisition campaigns across search, social and display, institutional engagement campaigns targeting corporate partners and government funders, and a performance attribution framework aligned to fundraising and advocacy outcomes.
Intranet Upgrade for National Parliament
Norwegian Parliament
Upgraded the intranet for the Norwegian Parliament, delivering a UX redesign improving content organisation and employee experience within strict public sector data sovereignty, accessibility and privacy requirements. Integrated Episerver CMS with SharePoint for document management, implemented Piwik Pro for privacy-first analytics with no third-party data leakage, and aligned all design decisions to WCAG 2.1 AA accessibility standards.
Enterprise Content Taxonomy
Nordic Technology Company
Designed and implemented a comprehensive enterprise content taxonomy for a Nordic technology company, making content significantly easier to find and manage for internal marketing and sales teams. Delivered a structured controlled vocabulary, faceted classification system, metadata schema, CMS implementation, and a governance model with editorial standards and review cycles to maintain classification quality at scale.
Digital Marketing Strategy
Nordic Shipping Company
Developed a digital marketing strategy for a Nordic shipping company, defining how digital channels could support commercial growth beyond relationship-led sales. Delivered audience and channel strategy, content marketing approach connecting domain expertise to inbound enquiry generation, and a measurement framework attributing digital investment to pipeline and commercial outcomes.
Digital B2B Strategy
Global Paints & Coatings Manufacturer
Developed a comprehensive digital B2B strategy for a global paints and coatings manufacturer operating across multiple markets and customer segments. Led workshops to map customer journeys across technical, commercial and specification audiences, define digital service offerings, align content operations across global and local teams, and create a phased transformation roadmap with prioritised commercial initiatives.
Sitecore CMS Migration
Nordic Maritime Classification Society
Led content strategy and migration planning for a Nordic maritime classification society moving from a legacy CMS to Sitecore. Developed new information architecture, structured content models and metadata framework for the target platform, governance frameworks to support the organisation's digital transformation, and a phased migration plan preserving SEO equity and editorial continuity throughout.
Global Intranet Migration to SharePoint
Global Coatings Company
Led platform migration and redevelopment of a global corporate intranet to SharePoint Online for a major coatings company, improving internal communications and knowledge-sharing across 80+ countries. Delivered content strategy, information architecture restructured around employee needs, change management programme to drive adoption, and governance frameworks sustaining quality across a globally distributed editorial team.
CMS Migration to Episerver
Nordic Training Company
Led CMS migration to Episerver for a Nordic training company, managing content audit, information architecture redesign and structured migration to maintain content continuity and significantly improve editorial workflows on the target platform. Delivered content model design, metadata framework, editorial workflow configuration and governance standards aligned to the organisation's course and programme content structure.
Website Optimization Programme
Oil & Gas Company
Led a website optimisation programme for an oil and gas company, improving digital performance across content quality, information architecture, analytics and user experience. Delivered a structured content audit, navigation redesign aligned to audience needs across investor, commercial and operational segments, analytics framework and conversion optimisation to improve the commercial effectiveness of the digital estate.
SharePoint Migration & Employee Portal Design
Global Paints and Coatings Manufacturer
Led platform migration and redevelopment of a global corporate intranet to SharePoint for a major paints and coatings manufacturer, improving communication and collaboration for employees worldwide. Delivered secure content migration, information architecture restructured around employee needs across manufacturing, commercial and support functions, new features for improved user experience and data governance, and change management to drive adoption across a globally distributed workforce.
Digital Services Strategy
Global Coatings Company
Developed a digital services strategy for a global coatings company, mapping current digital capabilities across multiple business units, identifying gaps against customer expectations and competitive benchmarks, and creating a strategic roadmap for digital service development. Delivered prioritised service initiatives, investment requirements and a governance model for coordinating digital service development across a complex multi-division organisation.
Inbound Marketing Strategy
Global Shipping Firm
Led inbound marketing strategy development for a global shipping firm, coaching corporate marketing and PR teams to build a content-driven lead generation and customer onboarding programme around a new customer portal. Facilitated workshops with line-of-business teams to develop thought leadership content themes, map the customer acquisition journey, and define the content operation required to sustain systematic inbound marketing.
Content Strategy
US Regional Rail Network
Enhanced the marketing and communications strategy for a US regional rail network through a programme covering website analytics redesign, social media channel consolidation, and keyword strategy for improved organic content distribution. Delivered a structured content approach connecting passenger journey information needs to digital channel delivery, and a measurement framework based on passenger behaviour rather than activity metrics.
Content Strategy
Nordic ESG Consultancy
Developed a comprehensive content strategy and led CMS implementation for a Nordic ESG consultancy, translating deep sustainability expertise into a systematic digital thought leadership programme. Delivered positioning and content territory definition, information architecture for multiple buyer segments, editorial workflow design enabling consistent content production without creating a bottleneck for senior practitioners, and SEO strategy for organic visibility in a rapidly growing advisory market.
Corporate Website
Nordic M2M Technology Company
Developed a new corporate website for a Nordic M2M technology company at a growth stage, repositioning its digital presence to support commercial expansion beyond founder-led sales. Delivered buyer-centric messaging translating technical IoT capability into outcome-led language, information architecture designed around B2B buyer journeys, content strategy mapping digital content to the sales cycle, and an SEO foundation for organic market visibility.
Inbound Marketing Strategy
Energy Consultancy
Led strategy sessions and workshops to develop an inbound marketing vision for a global energy management consultancy, moving from outbound relationship selling to content-driven lead generation. Delivered inbound strategy and content themes, content-driven marketing campaign design, and a global LinkedIn lead generation programme connecting domain expertise in energy management to new commercial relationships in target markets.
Customer Segmentation
Nordic Online Book Retailer
Developed a predictive customer segmentation model based on transaction data. Identified customer clusters and improved marketing strategies through enhanced understanding of triggers and behaviours.
SharePoint Intranet & Employee Portal
Financial Services Group
Designed and delivered a SharePoint Online intranet and employee portal for a financial services group, replacing a fragmented legacy environment with a structured platform built around how employees find and use information. Delivered information architecture, content migration planning, editorial governance, and an employee communications programme to drive adoption across business units post-launch.
Enterprise CMS Migration to Sitecore & Optimizely
Nordic Industrial Organisation
Led content strategy and migration planning for enterprise CMS migrations to Sitecore and Optimizely platforms, managing large content estates requiring audit, rationalisation and restructuring before migration. Delivered content modelling, metadata frameworks, information architecture, redirect strategy for SEO continuity, editorial workflow design, and multilingual localisation architecture on the target platforms.
Enterprise Content Taxonomy & Metadata Architecture
Nordic Technology Company
Designed and implemented enterprise content taxonomy and metadata architecture for technology and manufacturing organisations, turning poorly classified content estates into findable, AI-ready assets. Delivered structured controlled vocabularies, faceted classification, metadata schema design, CMS implementation, and governance models with editorial standards and review cycles to maintain quality at scale.
Digital B2B Strategy & Content Operations
Global Manufacturing Group
Developed digital B2B strategies and content operating models for global manufacturers, connecting content production to commercial outcomes across multiple markets and customer segments. Delivered customer journey mapping, digital service definition, content operations design connecting global and local teams, and transformation roadmaps with prioritised commercial initiatives and measurement frameworks.
ECM Strategy & Governance for Financial Services
Investment Bank
Conducted ECM maturity assessments and developed future-state content governance frameworks for financial services organisations managing large volumes of regulated content. Delivered target ECM architecture, content governance principles, compliance and retention design covering version control and audit trail requirements, technology evaluation, and change management to embed new standards across business units.
Customer Segmentation & Predictive Marketing
Nordic Online Retailer
Developed predictive customer segmentation models from transaction and behavioural data for B2C retailers, enabling evidence-based marketing decisions replacing broad-list campaigns with targeted, trigger-driven communications. Delivered customer cluster identification, predictive trigger frameworks for purchase and churn signals, campaign architecture aligned to segments, and measurement models connecting segmentation to revenue and customer lifetime value.
CRM Activation for B2B Sales Teams
Nordic Digital Marketplace
Designed and delivered a CRM activation programme for a B2B advertising sales team, transforming an underutilised CRM into the operational backbone of the sales process. Delivered sales process mapping, workflow redesign connecting CRM stages to content assets and communications, pipeline governance and data quality standards, and an adoption programme embedding the CRM in daily sales team workflow.
Content Strategy & E-Commerce for Automotive
Italian Automotive Group
Developed content strategy and e-commerce platform design for automotive brands, connecting complex product catalogue content to direct-to-consumer transactional capability. Delivered digital customer journey mapping across brand and purchase touchpoints, product content architecture for vehicle lines, configurations and market variants, e-commerce platform strategy, and attribution framework connecting content investment to commercial conversion.
Conference Webcasting & Event Content Production
Leading UK Media Group
Delivered professional end-to-end webcasting and event content production for major international conferences, extending physical event reach to global audiences and creating on-demand content assets. Covered live streaming architecture, speaker and session management across multi-track programmes, on-demand content packaging, sponsor integration, and post-event content distribution strategy.
Digital Campaign Management for NGOs
Global NGO for Children
Managed digital advertising campaigns for global NGOs and non-profit organisations across both donor acquisition and institutional engagement objectives. Delivered integrated media planning and buying across search, social and display channels, campaign attribution frameworks aligned to fundraising and advocacy outcomes, and cross-geography coordination ensuring brand consistency and spend efficiency.
Multilingual Website for Hospitality & Tourism
Nordic Hospitality Group
Developed multilingual website and content strategy for hospitality and tourism organisations, connecting brand experience to local market expectations across multiple languages and source markets. Delivered multilingual content strategy, CMS architecture with controlled translation workflows, localised SEO for organic discovery in priority markets, and a governance framework for maintaining content quality across language versions as offers and seasons change.
Marketing Technology Due Diligence for Private Equity
Nordic Private Equity Investor
Provided independent marketing technology due diligence for private equity investors evaluating acquisitions in digital, retail and consumer sectors. Assessed martech stack capability, digital marketing performance, data infrastructure quality and privacy compliance posture — delivering pre-acquisition risk identification, post-acquisition rationalisation roadmaps, and value creation plans with prioritised digital marketing improvement initiatives.
ESG & Sustainability Content Strategy
Nordic ESG Consultancy
Developed content strategy and digital presence for ESG and sustainability consultancies seeking to establish market authority in a competitive advisory landscape. Delivered expertise mapping and positioning, systematic thought leadership programme design, website information architecture for multiple buyer segments, CMS and editorial workflow for consistent content production, and organic search strategy for visibility in sustainability advisory search categories.
Inbound Marketing & Thought Leadership Strategy
Global Shipping Company
Designed and implemented inbound marketing and thought leadership programmes for B2B professional services firms and industrial organisations, building digital authority and inbound lead generation from domain expertise. Delivered inbound strategy and content territory definition, expert workshop facilitation to extract publishable knowledge, editorial workflow design for consistent production, multi-channel distribution strategy, and pipeline measurement connecting content investment to commercial outcomes.