PROJECTS
Translation & Publishing for a Norwegian Investment Bank
Financial Services
Delivered Norwegian-to-English translation and QA review of SpareBank 1 Markets' website content, covering their research, corporate finance and capital markets service lines.
Data-Driven Content & Membership Strategy for a Professional Association
Professional Services
Built a data-driven content and channel strategy for Econa, Norway's professional association for economists and business graduates, building on an already-delivered website redesign to reduce member churn.
Advertising Sales Platform
Technology & Software
Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
Multi-Year Content Strategy & Editorial Practice for Norway's Largest Dairy Cooperative
Manufacturing & Industrial
Delivered a multi-year content strategy engagement for TINE, Norway's largest dairy cooperative, spanning brand strategy, editorial process redesign and platform strategy work between 2013 and 2018.
Website Redesign Proposal for a Global Broadcast Technology Company
Technology & Software
Authored part of a website redesign proposal for Vizrt, a global broadcast graphics technology company serving clients like CNN, BBC and Sky Sports, from a real client brief through to a delivered concept.
Service Prototyping
Other
Developed a B2B and B2C concept, Thon-X, for one of Norway's largest real estate, retail and hotel groups, exploring how a shared digital layer could support tenants and shoppers across its properties.
Website Relaunch & Content Strategy for a Project Management Consultancy
Professional Services
Rebuilt the website content, tone of voice and communications materials for a project and programme management consultancy, moving from single-language, unevenly written content to a bilingual site backed by a defined content and design system.
Content Strategy & CMS Migration for a Professional Association
Professional Services
Content strategy and a WordPress-to-EPiServer migration for Tekna, the 70,000-member Norwegian association for engineers and technologists.
Digital Advertising Campaign Management for a European Automotive Brand
Retail & Consumer
Managed paid digital advertising campaigns for a major European car brand's Norwegian market, covering ad serving, keyword targeting and monthly budget and cost reporting.
Marketing Technology Due Diligence & Investment Strategy for a Private Equity Firm
Financial Services
Provided independent marketing technology due diligence for Verdane Capital, a leading Nordic growth equity investor, evaluating a potential acquisition, then continued into investment strategy and product-market-fit work for the portfolio company post-acquisition.
Sales Funnel & Digital Strategy for a Norwegian Energy Retailer
Energy & Utilities
Led competitive SEO/SEM analysis, sales-funnel design and technical discovery for a new los.no, as Norwegian energy retailer LOS looked to shift from a customer-service portal to a sales-driven site.
Journey Planner Optimisation for a Public Transit Authority
Retail & Consumer
Iterative, data-driven improvement of Ruter's journey planner and website, combining analytics, testing and design sprints to help millions of monthly visitors find the right route.
Content Operations Transformation
Retail & Consumer
Built and evolved a scalable content and measurement operation for Norway's official tourism platform over a multi-year engagement beginning in 2011 - spanning content strategy, multilingual publishing across 14 languages, editorial governance, SEO, analytics and a major platform migration.
Redesigning Content Taxonomy for a Global Paints & Chemicals Manufacturer
Manufacturing & Industrial
Redesigned the content taxonomy and metadata architecture for a global paints and chemicals manufacturer, improving content findability and management across product, solution and market content. Delivered a structured controlled vocabulary, metadata schema, CMS implementation, and governance model for sustained classification quality at scale.
Core Website Copywriting for a Robotics & Automation Engineering Company
Manufacturing & Industrial
Wrote the core website pages for an early-stage industrial robotics and process-automation engineering company, translating deep technical capability into language a prospective industrial buyer could act on.
Diversity Campaign Translation & Digital Platform Work for a Major Construction Company
Other
Delivered English translation for Veidekke's internal HSE diversity and inclusion campaign, featuring real named employees, alongside platform strategy work presented to the client in 2019.
Website Discovery & Information Architecture Workshop for a Global Investment Bank
Financial Services
Ran a structured discovery workshop, covering card sorting, site mapping and customer-journey analysis, for a global investment bank's website, producing a workshop report to guide the site's future information architecture.
New Information Architecture
Healthcare & Life Sciences
Rebuilt the information architecture for a US medical association's website around medical focus areas rather than internal department structure, backed by a full technical SEO audit.
Local Listings & Customer Journey Mapping for a Nordic Fitness Chain
Retail & Consumer
Structured local business listings management across dozens of locations, plus a channel-by-channel customer journey map, for a Nordic gym chain's Norwegian operation.
Product-Finding Tools for a Global Paints & Coatings Manufacturer's B2B Website
Manufacturing & Industrial
Designed the product-attribute model behind Jotun.com's B2B product-finding experience, drawing structured data from Tridion, Chemmate and MyJotun into filtering, clustering and search built around real customer segments.
Intranet Migration & Information Architecture for a Maritime Services Group
Other
Scoped and helped deliver the content migration and information architecture programme for a maritime services group's move from a legacy intranet to a new Office 365 ecosystem.
Revenue Model Assessment for Norway's Largest Recipe Website
Other
Assessed and stress-tested MatPrat's own revenue-stream assumptions for self-financing through commercial activities, using its real traffic data and benchmarking against real media and food-content comparables.
Content Rebuild for a Paints & Coatings Manufacturer's Optimizely CMS Migration
Manufacturing & Industrial
Content strategy and production for jotun.com's move to a new Optimizely CMS, rebuilding both the corporate site and the full B2B product range across two parallel tracks.
Digital Demand Generation for a Global Technology Manufacturer
Manufacturing & Industrial
Connected paid search, SEO, customer-focused content and conversion journeys into a single measurable acquisition model for a global manufacturer of thermal-imaging, sensing and security technology, exposing large differences in campaign return and designing lead scoring and attribution reporting across Pardot, Google Analytics and Microsoft Dynamics.
Booking Platform for a Nordic Hotel Group
Retail & Consumer
Built the booking platform and personalised MyPages experience for Scandinavia's largest hotel chain, on EPiServer CMS and Commerce, serving both leisure travellers and negotiated-rate business accounts.
Building a Car Configurator for a Norwegian Automotive Importer
Retail & Consumer
Designed and prototyped a 'Build My [Model]' car configuration tool for a Norwegian automotive importer's SEAT brand, taking customers from model exploration through trim, engine and accessory selection to a test-drive booking.
Resident Experience Research & Community Platform Evaluation for a Residential Property Group
Other
Researched resident and homeowner experience and evaluated community-platform vendors for a residential property group looking to build a stronger digital relationship with the people living in its buildings.
Competitive SEO Strategy Across a Multi-Brand Sports Retail Group
Retail & Consumer
Delivered competitive SEO and content analysis across a sports retail group's portfolio of store brands, benchmarking each against the market's largest players to inform a shared content strategy.
Channel Strategy Workshops for a National Research Funding Body
Public Sector
Facilitated channel strategy workshops for the Research Council of Norway, surveying communications staff and running a structured Gameplan process with senior stakeholders to define a shared vision, goals and priorities across the organisation's digital channels.
Editorial Strategy & Global Intranet Content Migration for an Oil & Gas Company
Energy & Utilities
Served as Editor on DNO's global intranet content strategy and migration project, defining editorial workflows and content lifecycle policy, and managing freelance journalist contributors producing content across the company's international operations.
Customer Segmentation & Retargeting Strategy for a Nordic Online Bookseller
Retail & Consumer
Ran an RFM (Recency, Frequency, Monetary) customer segmentation pilot study on Bokkilden.no's customer database, identifying high-value lapsed customers worth reactivating and designing a retargeting and campaign strategy built around the scoring model.
Building and Selling a Competitive Ad-Spend Analytics Tool
Technology & Software
Designed and commercialised Nettbørs, a competitive advertising analytics tool tracking campaign spend, format and brand-recall data across Norway's largest online publishers, sold as a subscription product to advertising industry clients.
Inventory Optimisation Transformation for a Nordic Retail Group
Retail & Consumer
Led the requirements and procurement process for a new inventory-optimisation platform across roughly 90 retail, franchise and wholesale locations, from a 39-page RFP through scenario-based vendor demonstrations to commercial negotiation.
Webcasting the World Future Energy Summit in Abu Dhabi
Energy & Utilities
Extended the reach of the World Future Energy Summit in Abu Dhabi to a global online audience through ScribeMedia's Events On Demand webcasting service.
Customer Segmentation & Media Strategy for a Nordic Tour Operator
Retail & Consumer
Built a detailed customer segmentation model and multi-channel media strategy, spanning TV sponsorship, direct marketing/CRM and web usability testing, for a major Nordic package-holiday tour operator.
Analytics & Personalization Capability Review for a Major Loyalty Programme
Retail & Consumer
Reviewed analytics platform options and personalization/CDP business capabilities for one of Norway's largest loyalty programmes, weighing a GDPR-compliant, EU-hosted alternative to Google Analytics against the practical costs of migration.
Passenger Experience Workshop for a US Regional Rail Corridor Agency
Public Sector
Ran a structured ideation workshop for the agency behind California's Pacific Surfliner route, mapping digital ideas for the first-and-last-mile, booking, and on-board passenger experience by impact versus effort.
Campaign Performance Reporting for a Nordic Mobile Payments Product
Financial Services
Delivered a 2017 campaign performance report for MobilePay, Danske Bank's mobile payments product, showing paid social results well ahead of pre-campaign estimates.
Website Content & Thought Leadership for an M2M/IoT Connectivity Provider
Technology & Software
Wrote the bilingual website copy and an 8-part industry thought-leadership article series for COM4, a Norwegian specialist mobile operator delivering M2M/IoT connectivity, translating a technical connectivity product into clear value propositions for buyers across energy, security, retail, healthcare, transport, oil & gas, municipal and agricultural markets.
Translation & Localization for a National Seafood Trade Body
Manufacturing & Industrial
Thirteen years of Norwegian-to-English and market-specific translation for the Norwegian Seafood Council, from aquaculture visitor-centre copy to press materials and historical trade storytelling.
Intranet Redesign for a National Parliament
Public Sector
Redesigned the front page, search and personalisation for the Storting's EPiServer-based intranet, working through structured workshops on navigation, search relevance and analytics.
Technical Search Architecture for an International Education Marketplace
Other
Audited search architecture across two global education-marketplace sites, analysing more than 385,000 discovered URLs to expose and quantify platform-level barriers to international search visibility.
Embedded Content Resourcing for a Nordic Ferry & Travel Operator
Manufacturing & Industrial
Placed and managed a senior content analyst embedded with Color Line's communications team, adding content and SEO capacity for colorline.no and its campaign pages.
Content Strategy & UX Copy Review for a Norwegian Proptech Platform
Technology & Software
Provided content strategy, SEO and UX copy review for VIRDI, Alva Technologies' automated property-valuation platform covering 1.7 million Norwegian homes, plus discovery-phase value-proposition work with the company's CEO.
Loan Application Form UX Analysis for a Major Norwegian Insurer's Bank
Financial Services
Delivered a conversion-focused UX analysis of Gjensidige Bank's online loan-application forms, personally signed off and security-cleared for Russell to work with Gjensidige's own customer data.
Content Strategy & Design for a National Child Welfare Agency's New Intranet
Public Sector
Led content strategy and design for a new intranet for Bufetat, Norway's national child welfare agency, working directly on the agency's own project governance documents.
Website Content & Customer Case Studies for a Scandinavian EdTech Company
Public Sector
Wrote website copy and produced four evidence-based customer case studies for Conexus, a Gartner-recognised Scandinavian adaptive-learning technology company for schools, working through structured stakeholder interviews and multiple drafting rounds over several months.
Channel Strategy & Reputation Campaign for a Regional Broadband Provider
Energy & Utilities
Content and channel strategy, competitive benchmarking and a reputation campaign for a regional energy company's broadband and fibre business, aimed at improving how the brand is trusted and understood relative to national competitors.
Content Strategy & Information Architecture for a Global Paints & Coatings Manufacturer's New Intranet
Manufacturing & Industrial
Content strategy, information architecture and editorial operations for Jotun's new global intranet, replacing a fragmented, 2002-era system across a four-segment, seven-region matrix organisation.
English-Language Content Restructuring for a National Data Protection Authority
Public Sector
Restructured the English-language content and information architecture of Datatilsynet's website as the regulator deepened cooperation with international counterparts.
Inbound Marketing Strategy for a National Rail Operator
Public Sector
Won a competitive tender and delivered inbound marketing strategy workshops for NSB, Norway's national train operator, translating customer-segment research into a real campaign concept.
Content Strategy & Site Consolidation for a National Elections Authority
Public Sector
Content discovery, audience segmentation and site consolidation for Valgdirektoratet's public voter-information website, bringing three separate sites together under one information architecture.
Whitepapers, Web Design & Content for a Business Process Modeling Software Company
Technology & Software
Wrote and art-directed the whitepaper, enterprise brochure and print collateral for Ambitiongroup's TrueValue4U visual business-process modeling product, translating a complex analytical methodology into content a non-specialist buyer could understand.
SEO & PPC Strategy for a Norwegian Coffee Importer's Multi-Brand Portfolio
Retail & Consumer
Ran keyword research, an SEO and content workshop, and a brand-by-brand PPC budget model for Joh. Johannson Kaffe, Norway's coffee importer and roaster behind brands including Evergood, Ali Kaffe, Cirkel Kaffe, Farmers Coffee, Greenworld and Coffee of the World.
Demand Generation for a B2B Software Provider
Energy & Utilities
Designed an inbound demand-generation model connecting search, expert content and campaign journeys to qualified sales leads for a specialist risk-management and engineering software provider serving maritime, energy and oil & gas customers.
A Personalized Loyalty App That Grew Customer Turnover 10%
Retail & Consumer
A personalized shopping and loyalty app for a Nordic grocery chain's most valuable customers, combining smart shopping lists, algorithm-driven digital coupons and purchase-history-based recommendations.
Social Media Training Workshop for a Major Bank's Event Marketing Team
Financial Services
Designed and delivered a full-day social media workshop for a major Nordic bank's event marketing team, connecting social platforms to sponsorship value, event promotion and measurable results.
Digital Service Platform for a Building Materials Distributor
Retail & Consumer
Designed and delivered a connected digital service platform for a building-materials distributor's professional customers, embedding estimating, tendering, ordering and project documentation into their everyday workflow, integrated across CMS, PIM, ERP and industry data systems.
SEO Content & Metadata for a Browser Software Company's Global Site
Technology & Software
A sitewide title tag and meta description matrix, plus product page copywriting, for a Nordic browser software company's global website.
Content Strategy & Editorial Governance for a Nordic Pension & Insurance Group
Financial Services
A full content strategy for KLP's digital channels: content and competitor analysis, SEO and web analytics, a proposed tag structure, and an editorial governance model to run it as one system going forward.
CRM & Marketing Automation Architecture for a Leisure Attraction
Retail & Consumer
Designed the CRM and marketing-automation logic connecting paid advertising, website registration and email marketing for a major indoor leisure attraction, turning anonymous campaign traffic into tracked, segmented leads.
Content Strategy & Search Research for a Norwegian Automotive Importer
Retail & Consumer
Non-branded search research and a microcontent governance model for a Norwegian automotive importer's digital marketing, spanning multiple car brands and dealership content.
Founding and Running a Global Event Webcasting Company
Other
Co-founded and ran the European arm of ScribeMedia, a New York-headquartered webcasting and media-production company built to bring live conferences and events online for publishers, industry associations and media organisations.
TV Media Planning & Donor Campaign Management for a Children's Charity
Other
Planned and negotiated TV advertising campaigns across Norway's major broadcasters for a global children's charity's donor-acquisition programme, alongside donor research and CRM work.
Content Operations for a Nordic Hotel Group
Retail & Consumer
Ongoing multilingual content production and SEO for Nordic Choice Hotels, working directly inside the client's CMS across Swedish, Norwegian and English.
Unified Positioning for a Sustainability Reporting Firm
Professional Services
Unified the messaging system across Position Green's ESG advisory, academy and data platform, and a recently combined specialist consultancy, into one coherent, keyword-grounded positioning.
Data & Analytics Strategy for a National Football Association
Other
Led a data and analytics strategy engagement for NFF, the Norwegian Football Association, mapping a fan, player and match-data architecture across email, push, SMS, in-app and web channels.
Global Digital Platform
Manufacturing & Industrial
Turned a global maritime services group's website into a customer-focused sales and service platform. Replaced a site structured around business divisions with one built around customer journeys and solutions, adding interactive calculators and estimators that measurably increased engagement and sales interest after launch.
Building an Injury-Prevention Tool for an International Sports Body's Youth Games
Healthcare & Life Sciences
Won a competitive tender to build "GetSet," an educational injury and illness prevention tool commissioned by the International Olympic Committee for the Nanjing 2014 Youth Olympic Games, then worked on the go-to-market strategy to scale it beyond the Games.
Website Content Production for a Leading Nordic Private Equity Firm
Financial Services
Managed a multi-writer content production project rewriting Norvestor Equity's entire website: team biographies, 35+ portfolio company investment profiles, and exit case studies, personally writing key pages and coordinating a team of freelance writers.
Webcasting MEFTEC, a GCC Banking Technology Conference in Bahrain
Financial Services
Produced a promotional webcast of MEFTEC, a Middle East banking technology conference in Bahrain, under a signed partnership agreement with the event's organiser.
Content Strategy & Web Concept for a Competitive Proposal to a Major Norwegian Publisher
Other
Developed content strategy, audience personas and a web concept as part of a competitive proposal to Gyldendal Norsk Forlag, Norway's largest publishing house, for migrating its website to EPIServer. This was proposal work; the available records do not confirm the project was ultimately commissioned or delivered.