ECM.DEV

CONTENT LOCALIZATION

Content localisation that scales — we fix the system, not just the translation.

Localisation Health Check

A structured diagnostic of your current localisation operation — source content quality, workflow design, vendor relationships, tooling, and cost structure. The output is a clear picture of where the waste is and what to address first. This is where most clients start.

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Source Content Restructuring

We restructure source content — the content that enters the translation pipeline — so it is consistent, reusable, and designed for translation efficiency. This is the single highest-leverage intervention for reducing localisation cost. Fixing the source reduces translation volume, revision cycles, and regional divergence simultaneously.

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Localisation Workflow Design

We design the end-to-end localisation workflow — from content creation through translation, local review, and regional publishing — with clear ownership, defined handoffs, and integrated tooling. The workflow exists in a system, not in someone's inbox.

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Translation Technology Setup

We configure and integrate the translation management systems and CMS connectors that automate the movement of content through your localisation pipeline. The goal is to remove the manual steps that add time and introduce error — not to replace human judgment with automation.

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Global Content Performance Audit

We identify which content is underperforming in specific markets — using search data, engagement signals, and conversion analysis — and deliver recommendations grounded in local audience behaviour, not assumptions about what should work in a given region.

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Scalable Localisation Programme

For organisations operating across multiple markets with ongoing localisation requirements, we design and manage the full operational programme — governance, vendor management, technology, quality assurance, and continuous improvement. This is localisation as an operational capability, not a project.

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