Content Localization

Content localisation that scales — we fix the system, not just the translation, as a retained function, not a full-time hire.

Going global rarely fails at the translation. It fails everywhere around it.

When content scales across languages and markets, the cracks are usually upstream and downstream of the actual translating — source content that was never built to be localised, handoffs that lose context, terminology that drifts from market to market, and pages that, once translated, no one in-region can find. Costs climb, timelines slip, and quality turns into a matter of luck.

Localisation is really about engineering the whole flow: preparing source content so it travels well, designing handoffs that keep context intact, and making translated content discoverable and measurable in every market. Fix the system and you scale into new languages faster, cheaper, and without the quality lottery.

You probably recognise this

•Source readiness: content isn't written to be localised, so every language costs more and takes longer than it should.
•Workflow: handoffs lose context, so meaning and tone drift — and fixing it after the fact costs more than getting it right once.
•Terminology: key terms come back different in every market, eroding trust and forcing rework.
•Turnaround: each market is a one-off scramble, so timelines slip and launches wait on translation.
•Quality: you only learn a translation was off when a customer in-market complains — after the damage is done.
•Findability: translated pages aren't set up to rank (hreflang, regional SEO), so you pay to create content no one finds.
•Reuse: the same content gets re-translated from scratch, so you pay again for words you already own.
•Measurement: you can't see which markets your localised content works in, so spend keeps spreading blind.

Where to start

Which source and workflow issues are creating avoidable multilingual effort?

Two ways in. Check your own position for free, or have us review the evidence. Neither commits you to anything after it.

Free self-check · 3 to 5 min

Localisation Cost Estimator

You get:: An indicative view of where multilingual spend goes, based on the inputs you declare.
Commitment:: Your email address to open the tool. No fee.
It is not:: a review of your actual content, a quotation or a promise of savings.

Start the free self-check

Or choose a different free tool

Expert-led first project · 5 to 7 business days

Content Audit: Snapshot

Scope:: a real sample of your estate: 10% of it, at least 50 items and at most 100.
You get:: a 5 to 10 page report, your top five findings, one or two findings shown actually failing in an AI answer, a 45-minute recorded readout.
Fee:: £2,000 to £3,000, fixed scope. 100% credited toward a Full Estate Audit if you sign within 30 days.
Afterwards:: stop, act on it yourselves, or talk to us about the fix. Your choice.

Discuss a Snapshot

See a sample report Compare both audit depths

Translation is the easy part — the system around it is where global content wins or loses. We find where your localisation flow leaks time, cost, and quality — from source readiness to in-market findability — and rebuild that part, so you scale into new languages without the guesswork.

What we do

Localisation Health Check

A structured diagnostic of your current localisation operation — source content quality, workflow design, vendor relationships, tooling, and cost structure. The output is a clear picture of where the waste is and what to address first. This is where most clients start.

What this delivers

•A clear diagnosis of your current localisation cost drivers
•Prioritised recommendations with effort-to-impact estimates
•A baseline for measuring improvement as changes are made
•Insight your leadership team can use to make investment decisions

Start a conversation →

Source Content Restructuring

We restructure source content — the content that enters the translation pipeline — so it is consistent, reusable, and designed for translation efficiency. This is the single highest-leverage intervention for reducing localisation cost. Fixing the source reduces translation volume, revision cycles, and regional divergence simultaneously.

What this delivers

•Source content that is consistent, concise, and translation-ready
•Reduced translation volume through reuse and deduplication
•Fewer revision cycles caused by ambiguous or inconsistent source
•A source content standard your team can maintain going forward

Start a conversation →

Localisation Workflow Design

We design the end-to-end localisation workflow — from content creation through translation, local review, and regional publishing — with clear ownership, defined handoffs, and integrated tooling. The workflow exists in a system, not in someone's inbox.

What this delivers

•A documented localisation process with accountable ownership at each stage
•Shorter translation cycles through parallel workflows and automation
•Consistent output quality across regions and vendors
•A workflow that scales as you enter new markets without rebuilding from scratch

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Translation Technology Setup

We configure and integrate the translation management systems and CMS connectors that automate the movement of content through your localisation pipeline. The goal is to remove the manual steps that add time and introduce error — not to replace human judgment with automation.

What this delivers

•Translation management tooling configured to your workflow
•CMS-to-TMS integration that eliminates manual export and import
•Automated routing that gets content to the right translator or review step
•Reduced operational overhead for the team managing the pipeline

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Global Content Performance Audit

We identify which content is underperforming in specific markets — using search data, engagement signals, and conversion analysis — and deliver recommendations grounded in local audience behaviour, not assumptions about what should work in a given region.

What this delivers

•Market-level content performance data you can act on
•Prioritised improvement recommendations per region
•A clearer picture of where localisation investment is and isn't delivering
•Insight that prevents you from localising content that shouldn't be localised

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Scalable Localisation Programme

For organisations operating across multiple markets with ongoing localisation requirements, we design and manage the full operational programme — governance, vendor management, technology, quality assurance, and continuous improvement. This is localisation as an operational capability, not a project.

What this delivers

•A localisation operation that scales with market expansion
•Consistent quality and turnaround across markets, vendors, and content types
•A governance model that prevents regional divergence and rework
•Cost per word and cycle time that improve as the programme matures

Start a conversation →

See exactly where your multilingual content spend is going, and what an AI-native operating model could recover.

Open the Localisation Cost Estimator →

Content Audit

Deeper proof, when you need it in writing.

ecm-agent scans your actual content estate rather than relying on self-reporting. Two depths, both fixed scope. Diagnosis only: implementation is not included unless we agree it separately.

Audits requested by 31 October are free, in exchange for a recommendation if the findings are useful. We take on five at a time. The prices below are what this becomes afterwards.

First real proof

Snapshot

£2,000 to £3,000

5 to 7 business days · a real sample of your estate: 10% of it, at least 50 items and at most 100

ecm-agent scans a genuine sample of your content: 10% of the estate, at least 50 items and at most 100. A report of 5 to 10 pages, your top five findings, and one or two shown actually failing in an AI answer. 45-minute recorded readout.

100% credited toward a Full Estate Audit if you sign within 30 days.

Discuss a Snapshot

Full proof, board-ready

Full Estate Audit

£12,000 to £15,000

3 to 4 weeks · your whole content estate

Every finding family available, scored across your full content estate, and a board-ready report of 20 to 30 pages with a costed remediation roadmap. 90-minute stakeholder readout, plus two weeks of async Q&A.

Discuss a Full Estate Audit

What counts as an item?

An item is one published piece of content with its own address: a web page, an article, or a standalone document such as a PDF.

Counted: Product and service pages, articles and blog posts, support and help articles, landing pages, and standalone documents (PDFs, datasheets, whitepapers) published at their own link.

Not counted: Navigation, search results, tag and listing pages, images and video, pages that redirect elsewhere, and duplicates of the same content at a second address.

Each language version is a separate item. A Snapshot covers one language, so only that language's items count.

Your estate is the number of countable items in that language. A Snapshot samples 10% of it, at least 50 items and at most 100. If you have fewer than 50 items, we review all of them.

All prices exclude VAT where applicable. See what a Snapshot report looks like (illustrative sample)

Guides on this topic

All guides →

Localisation and Multilingual Operations

Localisation as a Content Operations Discipline

Moving from Reactive Translation to Structured Multilingual Systems

Localisation and Multilingual Operations

AI-Powered Translation Operations

Designing Human-AI Workflows That Deliver Quality at Scale

Localisation and Multilingual Operations

Content Architecture for Multilingual Delivery

Designing Source Content That Translates Well, Consistently, and Efficiently

Localisation and Multilingual Operations

Localisation Workflow Design

Building the Process Architecture for Multilingual Content Delivery

Case studies

All projects →

Translation & Publishing for a Norwegian Investment Bank

Financial Services

Content Operations Transformation

Retail & Consumer

Diversity Campaign Translation & Digital Platform Work for a Major Construction Company

Other

Product-Finding Tools for a Global Paints & Coatings Manufacturer's B2B Website

Manufacturing & Industrial

Recent thinking

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