Overview
Delivered a 2017 campaign performance report for MobilePay, Danske Bank's mobile payments product, showing paid social results well ahead of pre-campaign estimates.
Who This Is For
Insurance providers, financial services firms, healthcare organisations, government agencies, or regulated businesses with 500-20,000+ employees managing high volumes of customer or employee-facing forms and approval workflows. Typically operating a mix of paper-based and legacy digital forms with poor user experience, high abandonment rates, and manual processing steps.
The Challenge
MobilePay needed clear, evidence-based reporting on how its 2017 paid social campaign was actually performing against pre-campaign cost and reach estimates, broken down by audience segment.
Our Approach
We delivered a full campaign report showing actual CPM of 62.79 NOK against a pre-campaign estimate of 100 NOK, 37% lower, and average daily reach of 128,000 people against an estimate of 70,000, 82% above estimate, broken down by age and gender across three campaign videos to identify the best-performing audience segments (women 18-44, men 18-29).
Impact
The report gave MobilePay hard evidence that its 2017 campaign was significantly outperforming its own pre-campaign estimates on both cost and reach, with clear guidance on which audience segments to prioritise going forward.
Delivered by a team at Making Waves (later NoA Ignite), engaged on MobilePay's 2017 campaign reporting. Any public information referenced here is used for identification and does not imply endorsement.
Topics
Delivered Norwegian-to-English translation and QA review of SpareBank 1 Markets' website content, covering their research, corporate finance and capital markets service lines.
Built a data-driven content and channel strategy for Econa, Norway's professional association for economists and business graduates, building on an already-delivered website redesign to reduce member churn.
Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
The Content Infrastructure Imperative
Why AI Amplifies Every Flaw in Your Content Operating System
Palmata by Contentful: A new AI discovery platform for the age of answer engines
Contentful has launched Palmata, an AI discovery platform designed to help organizations manage their content visibility and performance in answer engines. The system enables companies to understand, measure, and improve how their content appears in AI-powered search and discovery results.
Analytics
Curated industry signal on this topic.