Financial Services
Translation & Publishing for a Norwegian Investment Bank
Delivered Norwegian-to-English translation and QA review of SpareBank 1 Markets' website content, covering their research, corporate finance and capital markets service lines.
Marketing Technology Due Diligence & Investment Strategy for a Private Equity Firm
Provided independent marketing technology due diligence for Verdane Capital, a leading Nordic growth equity investor, evaluating a potential acquisition, then continued into investment strategy and product-market-fit work for the portfolio company post-acquisition.
Website Discovery & Information Architecture Workshop for a Global Investment Bank
Ran a structured discovery workshop, covering card sorting, site mapping and customer-journey analysis, for a global investment bank's website, producing a workshop report to guide the site's future information architecture.
Campaign Performance Reporting for a Nordic Mobile Payments Product
Delivered a 2017 campaign performance report for MobilePay, Danske Bank's mobile payments product, showing paid social results well ahead of pre-campaign estimates.
Loan Application Form UX Analysis for a Major Norwegian Insurer's Bank
Delivered a conversion-focused UX analysis of Gjensidige Bank's online loan-application forms, personally signed off and security-cleared for Russell to work with Gjensidige's own customer data.
Social Media Training Workshop for a Major Bank's Event Marketing Team
Designed and delivered a full-day social media workshop for a major Nordic bank's event marketing team, connecting social platforms to sponsorship value, event promotion and measurable results.
Content Strategy & Editorial Governance for a Nordic Pension & Insurance Group
A full content strategy for KLP's digital channels: content and competitor analysis, SEO and web analytics, a proposed tag structure, and an editorial governance model to run it as one system going forward.
Website Content Production for a Leading Nordic Private Equity Firm
Managed a multi-writer content production project rewriting Norvestor Equity's entire website: team biographies, 35+ portfolio company investment profiles, and exit case studies, personally writing key pages and coordinating a team of freelance writers.
Webcasting MEFTEC, a GCC Banking Technology Conference in Bahrain
Produced a promotional webcast of MEFTEC, a Middle East banking technology conference in Bahrain, under a signed partnership agreement with the event's organiser.