Overview
Led content strategy and migration planning for a Nordic maritime classification society moving from a legacy CMS to Sitecore. Developed new information architecture, structured content models and metadata framework for the target platform, governance frameworks to support the organisation's digital transformation, and a phased migration plan preserving SEO equity and editorial continuity throughout.
Who This Is For
Professional associations, classification societies, industrial organisations, or B2B enterprises with 500-10,000 employees undertaking a migration from a legacy CMS to an enterprise digital experience platform such as Sitecore, Episerver, or Optimizely.
The Challenge
The organisation current CMS is reaching end of life, or no longer fits the complexity of the content operation. A migration to an enterprise platform has been approved, but the content challenges are substantial. The content estate is large, inconsistently structured, and only partially documented. There is no agreed information architecture for the target platform, no content model, and no migration approach.
What We Propose
Content Audit & Rationalisation - Full inventory of existing content estate identifying what to migrate, what to archive, and what to retire. Information Architecture - Navigation and content structure designed for the target platform based on user needs and business objectives. Content Modelling - Structured content models, metadata frameworks, and taxonomy aligned to the capabilities of the target CMS. Migration Approach & Planning - Phased migration plan covering content preparation, URL strategy, redirect mapping, and SEO continuity. Editorial Workflow Design - Publishing roles, approval workflows, and governance standards configured for the new platform.
Why It Matters
Platform fit - A CMS configured for how the organisation actually works. Content quality - Rationalised, structured content that arrives in the new platform ready to use. SEO continuity - Redirect strategy and URL architecture that preserves search equity through the transition. Reduced risk - A governed migration approach that maintains publishing operations throughout.
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