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1 guide on Real-Time Personalisation
Personalisation at Scale
What Real-Time Actually Means and Whether You Need It
"Real-time" is one of the most over-claimed terms in the personalisation market. This guide defines what real-time personalisation actually means architecturally, the infrastructure it genuinely requires, the latency, cost, and quality trade-offs it introduces, and how to build toward it in phases rather than attempting it in a single implementation.
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