Overview
Managed paid digital advertising campaigns for a major European car brand's Norwegian market, covering ad serving, keyword targeting and monthly budget and cost reporting.
Who This Is For
Automotive brands, vehicle manufacturers, or mobility businesses with 500-5,000 employees investing in advertising and content marketing across digital channels. Typically managing brand campaigns and product content across multiple channels without a unified strategy connecting brand investment to commercial outcomes.
The Challenge
Running paid digital advertising at scale for a national car market meant managing significant monthly budgets across multiple cost categories, ad serving, keyword targeting, tracking and traffic, with clear, auditable reporting so the client could see exactly where money was going.
Our Approach
Working at Confetti, the team now behind ECM.DEV managed the brand's digital advertising campaigns through the Adform ad-serving platform, covering campaign URLs and keyword targeting, and produced monthly cost breakdowns separating ad-serving budget from tracking costs, traffic costs and Confetti's own hourly billing for reporting, media advisory and Adform campaign management, on campaigns with monthly budgets running into the millions of Norwegian kroner.
Impact
Full cost transparency - budget, tracking costs, traffic costs and agency hours broken out separately each month, not bundled into a single opaque total. Platform-level campaign management - keyword targeting and ad serving managed directly through Adform, not handed off to a third party. Accountable reporting - a standing monthly reporting and media-advisory rhythm, not a one-off campaign burst.
Delivered as a consultant to Confetti AS. Any public information referenced here is used for identification and does not imply endorsement.
Topics
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