Manufacturing & Industrial
Multi-Year Content Strategy & Editorial Practice for Norway's Largest Dairy Cooperative
Delivered a multi-year content strategy engagement for TINE, Norway's largest dairy cooperative, spanning brand strategy, editorial process redesign and platform strategy work between 2013 and 2018.
Redesigning Content Taxonomy for a Global Paints & Chemicals Manufacturer
Redesigned the content taxonomy and metadata architecture for a global paints and chemicals manufacturer, improving content findability and management across product, solution and market content. Delivered a structured controlled vocabulary, metadata schema, CMS implementation, and governance model for sustained classification quality at scale.
Core Website Copywriting for a Robotics & Automation Engineering Company
Wrote the core website pages for an early-stage industrial robotics and process-automation engineering company, translating deep technical capability into language a prospective industrial buyer could act on.
Product-Finding Tools for a Global Paints & Coatings Manufacturer's B2B Website
Designed the product-attribute model behind Jotun.com's B2B product-finding experience, drawing structured data from Tridion, Chemmate and MyJotun into filtering, clustering and search built around real customer segments.
Content Rebuild for a Paints & Coatings Manufacturer's Optimizely CMS Migration
Content strategy and production for jotun.com's move to a new Optimizely CMS, rebuilding both the corporate site and the full B2B product range across two parallel tracks.
Digital Demand Generation for a Global Technology Manufacturer
Connected paid search, SEO, customer-focused content and conversion journeys into a single measurable acquisition model for a global manufacturer of thermal-imaging, sensing and security technology, exposing large differences in campaign return and designing lead scoring and attribution reporting across Pardot, Google Analytics and Microsoft Dynamics.
Multilingual Content Operations for a National Seafood Trade Body
Norwegian Seafood Council: supporting multilingual content operations since 2014. One process from source text to live page, across more than a dozen languages and 18 market sites, including an overnight press desk that has delivered the Council’s monthly export release for a 06:00 embargo, every month since October 2014.
Embedded Content Resourcing for a Nordic Ferry & Travel Operator
Placed and managed a senior content analyst embedded with Color Line's communications team, adding content and SEO capacity for colorline.no and its campaign pages.
Content Strategy & Information Architecture for a Global Paints & Coatings Manufacturer's New Intranet
Content strategy, information architecture and editorial operations for Jotun's new global intranet, replacing a fragmented, 2002-era system across a four-segment, seven-region matrix organisation.
Global Customer Services Portal
Turned a global maritime services group's website into a customer-focused sales and service platform. Replaced a site structured around business divisions with one built around customer journeys and solutions, adding interactive calculators and estimators that measurably increased engagement and sales interest after launch.