Manufacturing & Industrial
Intranet Content Migration for Food Manufacturer
Food Manufacturer
Led the migration of intranet content for a major food manufacturer, managing the transition of a large, multilingual content estate across platforms without disruption to day-to-day internal communications. Delivered content audit, taxonomy alignment, and structured migration approach covering content across multiple regions and languages.
Enterprise Website Redesign & new Customer Services Portal
Global Shipping Firm
Led content strategy for the redesign of a global enterprise website and new customer services portal for a global shipping firm. Delivered customer journey mapping across marketing, sales and service touchpoints, information architecture restructured around customer needs, and a service portal connecting web content with digital self-service capabilities.
Advertising & Content Marketing Campaign
Automotive Brand
Developed and executed advertising and content marketing campaigns for an automotive brand, connecting brand-building activity with product content and digital performance channels. Delivered campaign strategy, creative briefing, digital channel planning, and an analytics framework attributing campaign investment to commercial outcomes across the purchase funnel.
Digital Process Improvements
European Equipment Rental Company
Delivered a programme of digital process improvements for a European equipment rental company, identifying and removing friction from customer-facing and internal operational workflows. Covered digital journey mapping, process redesign, and implementation of structured workflows connecting web, CRM, and operational systems.
Redesigning Content Taxonomy for a Regional Bank
Global paints & chemicals manufacturer
Redesigned the content taxonomy and metadata architecture for a global paints and chemicals manufacturer, improving content findability and management across product, solution and market content. Delivered a structured controlled vocabulary, metadata schema, CMS implementation, and governance model for sustained classification quality at scale.
Content Strategy & Streamlined CMS Implementation
Global shipping group
Developed content strategy and led a customised CMS implementation for a global shipping group, aligning the content operation with commercial and service objectives. Delivered structured content models, workflow automation, editorial governance frameworks, and integration with existing digital tools to optimise content creation, storage and retrieval across the organisation.
Digital Tools for Product Selection in PIM
Global Paints & Coatings Manufacturer
Developed digital product selection tools integrated with PIM for a global paints and coatings manufacturer, enabling customers to navigate complex product catalogues and identify the right products for their application. Delivered structured product content architecture, digital tool design, and PIM integration connecting product data to customer-facing selection experiences.
SharePoint Employee Portal
Global Shipping & Logistics Firm
Led UX design, information architecture and content strategy for a global Office 365 and SharePoint employee portal for a major shipping and logistics firm. Delivered a navigation and content structure built around how employees find information across a multilingual, globally distributed workforce, with governance and ownership model for sustained quality post-launch.
Content Marketing Thought Leadership Strategy
Global Shipping Company
Led a structured thought leadership programme for a global shipping company, working directly with communications and marketing teams to translate deep operational expertise into publishable content for digital channels. Delivered content strategy, facilitated expert workshops, and designed the editorial process and distribution approach connecting thought leadership to business development objectives.
Global B2B website platform migration
Global Paint Manufacturer
Led content strategy and services for the migration of a global B2B website to Optimizely CMS for a major paint manufacturer. Covered content strategy for personalised B2B customer journeys, content tagging architecture and metadata design, URL redirect strategy and SEO migration planning, and web analytics implementation to measure marketing effectiveness post-launch.
Content Strategy & CMS Migration
Thermal Imaging Equipment Distributor
Developed content strategy and led a CMS migration for a thermal imaging equipment distributor operating across multiple markets. Delivered a content audit and rationalisation, restructured information architecture, localisation framework for multilingual markets, and a migration plan preserving SEO equity and editorial continuity throughout the platform transition.
New E-Commerce Platform for Automotive Group
Italian Automotive Group
Developed a new e-commerce platform strategy and content architecture for an Italian automotive group, connecting complex product catalogue content to direct-to-consumer transactional capability. Delivered digital customer journey mapping, product content architecture for multiple vehicle lines and configurations, and e-commerce platform design aligned to how automotive buyers research and decide online.
Content Localization 15+ countries/languages
Global Seafood Council
Redesigned UX and customer journeys for the Global Seafood Council's digital platform and implemented content localisation into 10+ languages across 15+ local and regional markets. Delivered English-language master content flows, structured localisation workflows with quality assurance, multilingual SEO, and a governance model for maintaining consistency as market coverage expanded.
Digital Marketing Strategy
Nordic Shipping Company
Developed a digital marketing strategy for a Nordic shipping company, defining how digital channels could support commercial growth beyond relationship-led sales. Delivered audience and channel strategy, content marketing approach connecting domain expertise to inbound enquiry generation, and a measurement framework attributing digital investment to pipeline and commercial outcomes.
Digital B2B Strategy
Global Paints & Coatings Manufacturer
Developed a comprehensive digital B2B strategy for a global paints and coatings manufacturer operating across multiple markets and customer segments. Led workshops to map customer journeys across technical, commercial and specification audiences, define digital service offerings, align content operations across global and local teams, and create a phased transformation roadmap with prioritised commercial initiatives.
Sitecore CMS Migration
Nordic Maritime Classification Society
Led content strategy and migration planning for a Nordic maritime classification society moving from a legacy CMS to Sitecore. Developed new information architecture, structured content models and metadata framework for the target platform, governance frameworks to support the organisation's digital transformation, and a phased migration plan preserving SEO equity and editorial continuity throughout.
Global Intranet Migration to SharePoint
Global Coatings Company
Led platform migration and redevelopment of a global corporate intranet to SharePoint Online for a major coatings company, improving internal communications and knowledge-sharing across 80+ countries. Delivered content strategy, information architecture restructured around employee needs, change management programme to drive adoption, and governance frameworks sustaining quality across a globally distributed editorial team.
SharePoint Migration & Employee Portal Design
Global Paints and Coatings Manufacturer
Led platform migration and redevelopment of a global corporate intranet to SharePoint for a major paints and coatings manufacturer, improving communication and collaboration for employees worldwide. Delivered secure content migration, information architecture restructured around employee needs across manufacturing, commercial and support functions, new features for improved user experience and data governance, and change management to drive adoption across a globally distributed workforce.
Digital Services Strategy
Global Coatings Company
Developed a digital services strategy for a global coatings company, mapping current digital capabilities across multiple business units, identifying gaps against customer expectations and competitive benchmarks, and creating a strategic roadmap for digital service development. Delivered prioritised service initiatives, investment requirements and a governance model for coordinating digital service development across a complex multi-division organisation.
Inbound Marketing Strategy
Global Shipping Firm
Led inbound marketing strategy development for a global shipping firm, coaching corporate marketing and PR teams to build a content-driven lead generation and customer onboarding programme around a new customer portal. Facilitated workshops with line-of-business teams to develop thought leadership content themes, map the customer acquisition journey, and define the content operation required to sustain systematic inbound marketing.
Enterprise CMS Migration to Sitecore & Optimizely
Nordic Industrial Organisation
Led content strategy and migration planning for enterprise CMS migrations to Sitecore and Optimizely platforms, managing large content estates requiring audit, rationalisation and restructuring before migration. Delivered content modelling, metadata frameworks, information architecture, redirect strategy for SEO continuity, editorial workflow design, and multilingual localisation architecture on the target platforms.
Digital B2B Strategy & Content Operations
Global Manufacturing Group
Developed digital B2B strategies and content operating models for global manufacturers, connecting content production to commercial outcomes across multiple markets and customer segments. Delivered customer journey mapping, digital service definition, content operations design connecting global and local teams, and transformation roadmaps with prioritised commercial initiatives and measurement frameworks.
Content Strategy & E-Commerce for Automotive
Italian Automotive Group
Developed content strategy and e-commerce platform design for automotive brands, connecting complex product catalogue content to direct-to-consumer transactional capability. Delivered digital customer journey mapping across brand and purchase touchpoints, product content architecture for vehicle lines, configurations and market variants, e-commerce platform strategy, and attribution framework connecting content investment to commercial conversion.
Inbound Marketing & Thought Leadership Strategy
Global Shipping Company
Designed and implemented inbound marketing and thought leadership programmes for B2B professional services firms and industrial organisations, building digital authority and inbound lead generation from domain expertise. Delivered inbound strategy and content territory definition, expert workshop facilitation to extract publishable knowledge, editorial workflow design for consistent production, multi-channel distribution strategy, and pipeline measurement connecting content investment to commercial outcomes.