Most teams feel the symptoms long before they can name the cause — slow turnarounds, inconsistent quality, work that lands flat. So they treat the symptom: hire another writer, buy another tool, add another approval step. The friction just moves somewhere else.
Content operations is the discipline of finding the real bottleneck — in how work is planned, briefed, made, reviewed, published, and measured — and fixing the system instead of the symptom. Pinpoint the weak stage and the team you already have moves faster, reworks less, and ships results you can actually prove.
Two ways in. Check your own position for free, or have us review the evidence. Neither commits you to anything after it.
We run practical training for the people who plan, produce, and review content — built around your actual standards, not generic best practice. The goal is to raise the operational floor, not just the ceiling.
We help content operations leaders make the internal case for investment — through data-backed reports, clear business framing, and messaging that translates content metrics into language that resonates with finance and executive leadership.
We design a structured publishing calendar that aligns content output with business objectives, audience behaviour, and seasonal demand — not just marketing instinct. The calendar becomes a planning tool rather than a reactive log.
We map your end-to-end content process, identify where it breaks down — handoffs, approvals, duplication, unclear ownership — and redesign it with explicit accountability and faster throughput. The output is a documented, implementable workflow, not a slide deck.
We build the governance layer that most organisations skip: who decides what, how quality is maintained, what the content lifecycle looks like from creation to retirement. This is the infrastructure that stops content becoming an unmanaged liability as it scales.
We connect content activity to business outcomes. That means designing the right KPIs, implementing reporting dashboards, and establishing a measurement rhythm so you know — week to week — what to continue, what to cut, and where to invest next.
ecm-agent scans your actual content estate rather than relying on self-reporting. Two depths, both fixed scope. Diagnosis only: implementation is not included unless we agree it separately.
Snapshots requested by 31 October are free, in exchange for a short written recommendation if the findings are useful. We take on five at a time. The Snapshot price below is what it becomes afterwards.
5 to 7 business days · a sample of 50 to 100 items, about a tenth of your estate
ecm-agent scans a sample of 50 to 100 items, about a tenth of your estate, and a consultant reviews the results. You get the five problems costing you most, ranked, each with the evidence, and one or two of them shown failing in a live AI answer about your business. A 5 to 10 page report and a 45-minute recorded readout.
The full fee is credited against a Full Estate Audit if you sign within 30 days.
Discuss a Snapshot3 to 4 weeks · your whole content estate, up to 5,000 items
Your whole content estate, up to 5,000 items. A 20 to 30 page report written for a board, with a remediation roadmap that has each step costed and sequenced. A 90-minute readout for your stakeholders, plus two weeks of follow-up questions answered in writing.
Discuss a Full Estate AuditThe fee is fixed before we start. Three questions decide it:
| Answers of yes | Snapshot | Full Estate Audit |
|---|---|---|
| None | €2,000 | €12,000 |
| One | €2,500 | €13,500 |
| Two or three | €3,000 | €15,000 |
These fees cover up to three languages and three systems, and estates up to 5,000 items for the Full Estate Audit. Beyond that we quote separately.
An item is one published piece of content with its own address: a web page, an article, or a standalone document such as a PDF.
Counted: Product and service pages, articles and blog posts, support and help articles, landing pages, and standalone documents (PDFs, datasheets, whitepapers) published at their own link.
Not counted: Navigation, search results, tag and listing pages, images and video, pages that redirect elsewhere, and duplicates of the same content at a second address.
Each language version is a separate item. A Snapshot covers up to three languages, and the sample is drawn across them.
Your estate is the number of countable items in the languages covered. A Snapshot samples 10% of it, at least 50 items and at most 100. If you have fewer than 50 items, we review all of them.
All prices exclude VAT where applicable. See what a Snapshot report looks like (illustrative sample)
Founder · Fractional content operations lead
I help your team turn specialist knowledge into clear, approved material and repeatable workflows. That means connecting the people, information and systems needed to keep content useful across buying journeys and markets.
Start with one defined project. If you need continued support, I can lead agreed priorities, coordinate contributors and keep approvals and improvements moving, with a scope and rhythm that fit your team.
Ten short explainers on governance, workflow, and how a diagnostic turns into ongoing work, for when you want the detail behind the starting point above.
Why AI Amplifies Every Flaw in Your Content Operating System
Building Rules That Scale Without Killing Speed
How AI Changes Every Stage from Creation to Retirement
Moving from Asset Management to Signal Management
Financial Services
Professional Services
Technology & Software
Manufacturing & Industrial
Dries Buytaert argues that running multiple CMS platforms creates hidden operational costs through duplicated integrations, security policies, expertise, and governance. He proposes standardizing on Drupal while using different operating models—SaaS (Acquia Source) for speed and PaaS (Acquia Cloud) for control—to preserve flexibility while reducing fragmentation.
The article discusses the infrastructure and capabilities required for AI agents to effectively manage content operations in enterprise environments, focusing on the practical requirements developers must understand when building systems that automate content workflows.
Umbraco, a Denmark-based open source CMS with .NET heritage, is positioning itself for the AI and agentic future through intentional product strategy. The article explores two Phils (likely leadership figures) and Umbraco's approach to incorporating AI and Model Context Protocol (MCP) capabilities into its platform.
An analysis of 1.46 million content agent activity logs reveals what AI agents are actually doing with content in operational settings. The article examines successful AI content operations practices based on real-world agent behavior data.