Overview
Led CMS migration to Episerver for a Nordic training company, managing content audit, information architecture redesign and structured migration to maintain content continuity and significantly improve editorial workflows on the target platform. Delivered content model design, metadata framework, editorial workflow configuration and governance standards aligned to the organisation's course and programme content structure.
Who This Is For
Training organisations, professional development providers, or education businesses with 100-2,000 employees managing complex course and programme content across multiple channels. Typically undertaking a CMS migration to improve content management of course catalogues, learner journeys, and supporting educational content.
The Challenge
The training company needs to migrate to a new CMS while managing the complexity of course and programme content that has specific structural requirements. Course content, scheduling information, learner resources, and marketing content all have different content models and editorial workflows. A migration without addressing these requirements risks reproducing existing content management problems on a more expensive platform.
What We Propose
Content Audit & Rationalisation - Inventory of all course, programme, and supporting content identifying what to migrate, update, consolidate, or retire. Content Model Design - Structured content types for courses, programmes, modules, and learner resources aligned to the capabilities of Episerver and the editorial needs of the training team. Information Architecture - Navigation and content structure designed for learners, employers, and training buyers researching and booking courses. Migration Planning - Phased migration plan covering content preparation, URL strategy, redirect mapping, and SEO continuity for course and programme pages. Editorial Workflow Design - Publishing roles, approval processes, and governance standards configured for the course catalogue and supporting content. Governance Standards - Content lifecycle management for course content ensuring accuracy, relevance, and compliance with any regulatory requirements.
Why It Matters
Platform fit - A CMS configured for the specific content management requirements of a training organisation not a generic migration. Course content quality - Structured, well-organised course and programme content that helps learners and buyers make informed decisions. Editorial efficiency - Workflows that make course catalogue management faster and more consistent for the content team. SEO continuity - Redirect strategy preserving the organic search equity built around existing course and programme URLs.
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