Overview
Wrote website copy and produced four evidence-based customer case studies for Conexus, a Gartner-recognised Scandinavian adaptive-learning technology company for schools, working through structured stakeholder interviews and multiple drafting rounds over several months.
Who This Is For
Training organisations, professional development providers, or education businesses with 100-2,000 employees managing complex course and programme content across multiple channels. Typically undertaking a CMS migration to improve content management of course catalogues, learner journeys, and supporting educational content.
The Challenge
Conexus, an EdTech company founded in 2001 and listed by Gartner as a "Cool Vendor in Leveraging Data in Education" in 2015, had a research-backed product suite (Key, Insight, Companion, Engage, VIP24) built in collaboration with well-known education researchers, but needed its website to explain that offering clearly to school and municipal buyers, and needed real proof points as it pushed into European, Asian and North American partner markets.
Our Approach
Through Hubster, our own content consultancy, we ran a multi-month content engagement for Conexus: conducted structured interviews with the client's sales team and stakeholders to inform audience personas and content strategy, then iterated through more than five rounds of English website copy between May and September 2016 covering the homepage, About page and individual product pages. Alongside the website work, we wrote four full customer case studies grounded in real municipal deployments, interviewing named project stakeholders directly, including Kristiansand municipality's project manager Øivind Jacobsen on its Conexus Key rollout, plus case studies for Tønsberg, Haugesund and Drammen kommune.
Impact
The finished website copy and four named, interview-based customer case studies gave Conexus concrete proof of real-world outcomes in Norwegian municipalities to support its international partner expansion, moving its story from product description to evidenced impact.
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Topics
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