Professional Services
Multilingual SEO & Content Localization
Industry Export Association
Over several years, delivered repeated cycles of content strategy, content production and content localisation in up to 20 European and Asian languages for a global industry association serving the seafood sector. Covered web content across three CMS platforms simultaneously, localisation of reports, infographics, video and complex presentations, and multilingual SEO for organic discovery across priority export markets.
Data Operations Strategy
Professional Association
Developed a data operations strategy for a professional association to improve member and non-member insights and enable more effective marketing investment decisions. Designed a secure, privacy-compliant data architecture connecting CRM, web analytics and event systems, and implemented data governance processes aligned to GDPR obligations.
Growth Strategy & New Website
Engineering Consultancy
Developed a digital growth strategy and new website for an engineering consultancy, repositioning its digital presence to support commercial growth beyond founder-led sales. Delivered buyer-centric messaging, information architecture designed for B2B decision-maker journeys, content strategy, and an SEO foundation for organic lead generation.
CMS Migration
Professional Association
Led a CMS migration for a professional association, managing content audit, information architecture redesign, and structured migration to ensure content continuity and significantly improved editorial workflows on the target platform. Delivered taxonomy alignment, content model design, and governance standards for the new environment.
Industrial Robots Website
Leading European RBP Consultancy
Developed content strategy and extensive web content for a new corporate website for a leading European robotics and process automation consultancy. Focused on translating complex technical capability into buyer-relevant language, with customer case studies and educational content on robotics, AI and industrial automation driving organic discovery.
Customer Platform prototype
Facilities Management Provider
Created a customer platform prototype for a facilities management provider, applying service design disciplines to validate a tenant self-service concept before committing to full development investment. Delivered user research with building occupiers, prototype design for service request management and account access, and structured user testing to identify what drives adoption.
GDPR-compliant Web Analytics migration
B2C membership organization
Led a GDPR-compliant web analytics migration for a B2C membership organisation, moving from Google Analytics to Matomo with full feature parity and historical data continuity. Covered compliance audit of the existing tracking setup, platform migration, redesigned event tracking and goal configuration, historical data export, and team training to ensure self-sufficiency from day one.
CMS Migration to Episerver
Nordic Training Company
Led CMS migration to Episerver for a Nordic training company, managing content audit, information architecture redesign and structured migration to maintain content continuity and significantly improve editorial workflows on the target platform. Delivered content model design, metadata framework, editorial workflow configuration and governance standards aligned to the organisation's course and programme content structure.
Content Strategy
Nordic ESG Consultancy
Developed a comprehensive content strategy and led CMS implementation for a Nordic ESG consultancy, translating deep sustainability expertise into a systematic digital thought leadership programme. Delivered positioning and content territory definition, information architecture for multiple buyer segments, editorial workflow design enabling consistent content production without creating a bottleneck for senior practitioners, and SEO strategy for organic visibility in a rapidly growing advisory market.
Inbound Marketing Strategy
Energy Consultancy
Led strategy sessions and workshops to develop an inbound marketing vision for a global energy management consultancy, moving from outbound relationship selling to content-driven lead generation. Delivered inbound strategy and content themes, content-driven marketing campaign design, and a global LinkedIn lead generation programme connecting domain expertise in energy management to new commercial relationships in target markets.
ESG & Sustainability Content Strategy
Nordic ESG Consultancy
Developed content strategy and digital presence for ESG and sustainability consultancies seeking to establish market authority in a competitive advisory landscape. Delivered expertise mapping and positioning, systematic thought leadership programme design, website information architecture for multiple buyer segments, CMS and editorial workflow for consistent content production, and organic search strategy for visibility in sustainability advisory search categories.