Overview
Delivered English translation for Veidekke's internal HSE diversity and inclusion campaign, featuring real named employees, alongside platform strategy work presented to the client in 2019.
Who This Is For
Telecommunications companies, broadband providers, or digital infrastructure operators with 500-5,000 employees managing high-volume, fast-moving content across consumer, business, and support channels. Typically operating a CMS that has been outgrown or is misaligned with current content operations.
The Challenge
Veidekke, a major Scandinavian construction company, wanted its "Working Environment" HSE campaign, built around real employees sharing their own stories, to reach its full Scandinavian workforce in English as well as Norwegian.
Our Approach
We translated Veidekke's HSE diversity campaign posters into English, preserving the voice of real named employees telling their own stories, including a warehouse and logistics worker living with Sjögren's syndrome, a gay project manager, a Muslim project engineer, and a lesbian head of communications, under the campaign message: "At Veidekke, we believe these very differences contribute to development, innovation, and value creation." This translation work sat alongside a broader digital platform relationship with Veidekke, including a strategy presentation delivered directly to the client in October 2019.
Impact
The work helped Veidekke's genuinely personal diversity and inclusion campaign reach its full workforce in English as well as Norwegian, preserving the specificity and voice of real employees' stories rather than generic corporate messaging.
Delivered by a small team at NoA Ignite engaged by Veidekke on digital platform work. Any public information referenced here is used for identification and does not imply endorsement.
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