Overview
Developed content strategy and led a customised CMS implementation for a global shipping group, aligning the content operation with commercial and service objectives. Delivered structured content models, workflow automation, editorial governance frameworks, and integration with existing digital tools to optimise content creation, storage and retrieval across the organisation.
Who This Is For
Telecommunications companies, broadband providers, or digital infrastructure operators with 500-5,000 employees managing high-volume, fast-moving content across consumer, business, and support channels. Typically operating a CMS that has been outgrown or is misaligned with current content operations.
The Challenge
Content operations have become a bottleneck. Product launches, pricing changes, and regulatory updates all require rapid, accurate publishing across multiple channels - but the CMS was not designed for this pace. Editorial workflows are unclear, approvals are slow, and there is no consistent governance connecting marketing, product, and compliance teams.
What We Propose
Content Strategy - Strategy aligned to commercial velocity: product launches, pricing changes, campaigns, and regulatory content. CMS Implementation - Platform configuration optimised for speed, multi-channel delivery, and editorial efficiency. Editorial Workflow Design - Clear workflows with defined roles, approval gates, and governance for marketing, product, and compliance content. Information Architecture - IA designed for high-volume publishing across consumer, business, and support content areas. Content Governance - Standards, ownership model, and lifecycle management connecting all content-producing teams.
Why It Matters
Publishing speed - Content operations that match the pace of the business, not slow it down. Cross-team alignment - Marketing, product, legal, and support working from shared standards and workflows. Reduced errors - Governance that catches compliance and accuracy issues before publication.
Over several years, delivered repeated cycles of content strategy, content production and content localisation in up to 20 European and Asian languages for a global industry association serving the seafood sector. Covered web content across three CMS platforms simultaneously, localisation of reports, infographics, video and complex presentations, and multilingual SEO for organic discovery across priority export markets.
Developed a data operations strategy for a professional association to improve member and non-member insights and enable more effective marketing investment decisions. Designed a secure, privacy-compliant data architecture connecting CRM, web analytics and event systems, and implemented data governance processes aligned to GDPR obligations.
Developed a CRM activation strategy and workflow redesign for the advertising sales team of a Nordic digital marketplace, covering both B2B advertiser and B2C platform relationships. Redesigned sales workflows, integrated content and pitch assets into CRM stages, and implemented a pipeline governance model to improve revenue forecasting and sales team adoption.