Content Strategy & Web Concept for a Competitive Proposal to a Major Norwegian Publisher
Overview
Developed content strategy, audience personas and a web concept as part of a competitive proposal to Gyldendal Norsk Forlag, Norway's largest publishing house, for migrating its website to EPIServer. This was proposal work; the available records do not confirm the project was ultimately commissioned or delivered.
The Challenge
Gyldendal Norsk Forlag was running a competitive process to replace its ageing eZPublish website (100,000-150,000 monthly visits) with a new EPIServer platform spanning its Litteratur, Akademisk, Undervisning and Rettsdata imprints, integrated with SAP and Bokbasen. Making Waves was one of the vendors invited to submit a proposal.
What We Propose
Named as Content Advisor responsible for content analysis and setup, Russell ran internal workshops that produced eight detailed, named audience personas, including a law-professor persona built specifically for the Akademisk imprint, and imprint-specific web strategies with SMART goals such as halving lecturer support enquiries. This fed into the written proposal: a phased five-template build on the latest EPIServer, responsive design, Azure hosting, and content migration from eZPublish, with a named project team and an 850-1,100 hour estimate.
Why It Matters
This is included as an example of Russell's proposal and content-strategy work rather than a delivered project. The personas and imprint strategies were genuinely thorough and audience-evidenced, not generic pitch boilerplate, even though the available records don't confirm the proposal was signed or the migration carried out.
This was proposal work developed for a competitive pitch to Gyldendal Norsk Forlag while Russell was employed at Making Waves. Any public information referenced here is used for identification and does not imply endorsement.
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