Overview
Wrote the bilingual website copy and an 8-part industry thought-leadership article series for COM4, a Norwegian specialist mobile operator delivering M2M/IoT connectivity, translating a technical connectivity product into clear value propositions for buyers across energy, security, retail, healthcare, transport, oil & gas, municipal and agricultural markets.
Who This Is For
Nordic B2B technology companies, IoT and M2M platform providers, or specialist technology businesses with 50-500 employees at a growth stage. Moving from a founder-led sales model to a scalable digital marketing and lead generation operation where the website must work as a commercial asset not just a corporate presence.
The Challenge
COM4 needed a new website built on a fresh CMS, and needed its M2M/IoT connectivity offering explained in language that non-specialist buyers in very different industries (energy, security, retail, healthcare, transport, oil & offshore, agriculture, municipal infrastructure) could actually understand and act on, rather than generic telecom-operator copy.
Our Approach
Named as copywriter ("Innholdsrådgiver/tekstforfatter") in the signed project scope alongside Marthe Øynes, the team now behind ECM.DEV wrote the bilingual (Norwegian/English) website copy for com4.no, covering the full service catalogue (mobile and satellite communications, dedicated core network, geo-redundancy, security, SIM types, APN, VPN, positioning) and industry use-case pages explaining what M2M/IoT connectivity meant in each sector. Alongside the website, they took the client's rough first-draft articles and rewrote them into a finished, publication-ready 8-part thought-leadership series covering smart homes, retail/point-of-sale, healthcare, oil & offshore, agriculture, municipalities, security and energy.
Impact
The finished output gave a technical M2M/IoT connectivity product a clear, industry-specific voice across every core market COM4 sold into, delivered as both live bilingual website copy and a complete published article series, not just a single generic company overview.
Delivered while employed at Making Waves (later NoA Ignite). Any public information referenced here is used for identification and does not imply endorsement.
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