Technology & Software
CRM Activation Program
Nordic Digital Marketplace
Developed a CRM activation strategy and workflow redesign for the advertising sales team of a Nordic digital marketplace, covering both B2B advertiser and B2C platform relationships. Redesigned sales workflows, integrated content and pitch assets into CRM stages, and implemented a pipeline governance model to improve revenue forecasting and sales team adoption.
Multichannel Brand Advertising
Norwegian Broadband Service Provider
Developed and executed multichannel brand advertising campaigns for a Norwegian broadband service provider, connecting brand-building investment with subscriber acquisition across television, digital, social and direct response channels. Delivered a unified media strategy, agency coordination framework, and attribution model linking brand spend to commercial acquisition outcomes.
New Product Concepts
Real Estate Tech Company
Developed new digital product concepts for a real estate technology company, applying structured concept generation and validation disciplines to identify and prioritise the services most likely to generate adoption and commercial value. Delivered user research, concept development, prototype design and business cases for a prioritised set of digital product opportunities.
Website Redesign
Nordic Digital Marketplace
Led a comprehensive website redesign and new content strategy for a Nordic B2B digital marketplace, repositioning the platform to serve advertiser and publisher audiences more effectively. Delivered information architecture restructured around commercial buyer journeys, content strategy connecting the platform's value proposition to audience needs, and an editorial workflow for ongoing content operations.
Digital Advertising for SaaS Vendor
B2B SaaS
Managed a two-year digital advertising programme for a B2B SaaS vendor, covering search engine marketing, content marketing and PR outreach across target verticals. Delivered structured media planning, keyword architecture, content distribution strategy, and an attribution framework connecting channel investment to product trials, demo requests and sales pipeline.
Corporate Website
Nordic M2M Technology Company
Developed a new corporate website for a Nordic M2M technology company, repositioning its digital presence to support commercial growth into new markets. Delivered buyer-centric messaging translating technical IoT and M2M capability into outcome-led language, information architecture designed around B2B decision-maker journeys, content strategy, and an SEO foundation for organic market visibility.
Enterprise Content Taxonomy
Nordic Technology Company
Designed and implemented a comprehensive enterprise content taxonomy for a Nordic technology company, making content significantly easier to find and manage for internal marketing and sales teams. Delivered a structured controlled vocabulary, faceted classification system, metadata schema, CMS implementation, and a governance model with editorial standards and review cycles to maintain classification quality at scale.
Corporate Website
Nordic M2M Technology Company
Developed a new corporate website for a Nordic M2M technology company at a growth stage, repositioning its digital presence to support commercial expansion beyond founder-led sales. Delivered buyer-centric messaging translating technical IoT capability into outcome-led language, information architecture designed around B2B buyer journeys, content strategy mapping digital content to the sales cycle, and an SEO foundation for organic market visibility.
Enterprise Content Taxonomy & Metadata Architecture
Nordic Technology Company
Designed and implemented enterprise content taxonomy and metadata architecture for technology and manufacturing organisations, turning poorly classified content estates into findable, AI-ready assets. Delivered structured controlled vocabularies, faceted classification, metadata schema design, CMS implementation, and governance models with editorial standards and review cycles to maintain quality at scale.
CRM Activation for B2B Sales Teams
Nordic Digital Marketplace
Designed and delivered a CRM activation programme for a B2B advertising sales team, transforming an underutilised CRM into the operational backbone of the sales process. Delivered sales process mapping, workflow redesign connecting CRM stages to content assets and communications, pipeline governance and data quality standards, and an adoption programme embedding the CRM in daily sales team workflow.