Overview
Developed a new corporate website for a Nordic M2M technology company at a growth stage, repositioning its digital presence to support commercial expansion beyond founder-led sales. Delivered buyer-centric messaging translating technical IoT capability into outcome-led language, information architecture designed around B2B buyer journeys, content strategy mapping digital content to the sales cycle, and an SEO foundation for organic market visibility.
Who This Is For
Nordic B2B technology companies, private equity firms, or specialist business services organisations with 50-500 employees seeking to establish a corporate website that credibly represents their capability, investment portfolio, or value proposition to target commercial audiences.
The Challenge
The organisation has a strong commercial track record and clear value proposition but its digital presence does not reflect either. The website is underdeveloped, generic, or misaligned with how target audiences evaluate and make decisions about the organisation. Content describes the organisation rather than demonstrating its capability or addressing the concerns of the specific audiences it needs to reach.
What We Propose
Audience & Positioning Review - Clarity on target audiences, what they need to understand about the organisation, and what would give them confidence to engage. Content Strategy - Content strategy defining the messages, proof points, and content types that build credibility with each target audience. Information Architecture - Website structure and navigation designed around how target audiences evaluate and make decisions. Core Website Content - Copywriting for key pages including proposition, capability, portfolio or case studies, team, and contact translating organisational strengths into audience-relevant language. SEO Foundation - Technical SEO and keyword strategy establishing organic visibility in the search categories where target audiences are researching. Design & UX Direction - Visual design and user experience direction ensuring the website reflects the positioning and professionalism of the organisation.
Why It Matters
Commercial credibility - A website that builds confidence with target audiences before they initiate direct contact. Positioning clarity - Content that communicates what makes the organisation distinctively valuable not just what it does. Audience relevance - Website and content designed around how target audiences evaluate and decide not how the organisation prefers to describe itself. Organic visibility - SEO foundation that ensures target audiences can find the organisation through relevant search categories.
Over several years, delivered repeated cycles of content strategy, content production and content localisation in up to 20 European and Asian languages for a global industry association serving the seafood sector. Covered web content across three CMS platforms simultaneously, localisation of reports, infographics, video and complex presentations, and multilingual SEO for organic discovery across priority export markets.
Developed a data operations strategy for a professional association to improve member and non-member insights and enable more effective marketing investment decisions. Designed a secure, privacy-compliant data architecture connecting CRM, web analytics and event systems, and implemented data governance processes aligned to GDPR obligations.
Developed a CRM activation strategy and workflow redesign for the advertising sales team of a Nordic digital marketplace, covering both B2B advertiser and B2C platform relationships. Redesigned sales workflows, integrated content and pitch assets into CRM stages, and implemented a pipeline governance model to improve revenue forecasting and sales team adoption.