Overview
Ran keyword research, an SEO and content workshop, and a brand-by-brand PPC budget model for Joh. Johannson Kaffe, Norway's coffee importer and roaster behind brands including Evergood, Ali Kaffe, Cirkel Kaffe, Farmers Coffee, Greenworld and Coffee of the World.
Who This Is For
Nordic B2B technology companies, private equity firms, or specialist business services organisations with 50-500 employees seeking to establish a corporate website that credibly represents their capability, investment portfolio, or value proposition to target commercial audiences.
The Challenge
Joh. Johannson Kaffe managed digital marketing for six distinct coffee brands through an incumbent media agency, and wanted a clearer, brand-by-brand view of its keyword landscape and paid-search spend efficiency, along with stronger in-house SEO and content capability across the portfolio.
Our Approach
Through Hubster, our own content consultancy, we built out detailed keyword research across the brand portfolio, refined through several iterations in April 2016, and ran an SEO and content writing workshop for the client's marketing team. We also produced a full PPC budget model benchmarking a proposed in-house approach against the incumbent agency's spend across all six brands, covering search-term analysis, on-page content optimisation, a technical SEO review and ongoing AdWords management.
Impact
The work gave Joh. Johannson Kaffe a brand-by-brand view of its paid-search economics and a practical SEO and content foundation across its full coffee portfolio, informing how digital marketing budget was allocated across brands including Evergood and Ali Kaffe.
Delivered in partnership with Hubster. Any public information referenced here is used for identification and does not imply endorsement.
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