Overview
Facilitated channel strategy workshops for the Research Council of Norway, surveying communications staff and running a structured Gameplan process with senior stakeholders to define a shared vision, goals and priorities across the organisation's digital channels.
Who This Is For
Facilities management providers, property management companies, or real estate service businesses with 200-2,000 employees seeking to develop digital self-service capability for building occupiers, tenants, or clients. Common traits: customers increasingly expecting digital self-service for service requests, account management, and information access, and a need to reduce service costs through digital channels without degrading customer experience.
The Challenge
Forskningsrådet's communications work spanned many channels, its main site plus forskningsdagene.no, nysgjerrigper.no and skattefunn.no, press releases, newsletters and social media, and many audiences, applicants, industry, teachers, government and internal staff, with no shared view across the organisation of what each channel was for or who owned it.
Our Approach
Working with named senior stakeholders including Avdelingsdirektør Maria Ekornes Myhre and web/UX lead Maria Riber, we ran a structured Gameplan workshop process, defining a shared vision, goals, roles and risks across the organisation's channel owners, and fielded a dedicated survey of web editors, communications advisors and managers covering their channels, audiences, KPIs and skill gaps. The output was a written summary of findings covering audience-by-audience visions, applicants, industry, teachers, government, internal teams, goals at programme, strategic and channel level, and a prioritised long-list of potential initiatives.
Impact
The workshops gave a large, multi-audience government agency a shared, documented starting point across its channel owners, rather than each team defining its own channel priorities in isolation.
Delivered by a team at Making Waves (later NoA Ignite), engaged by the Research Council of Norway on channel strategy workshops. Any public information referenced here is used for identification and does not imply endorsement.
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