Overview
Managed digital advertising campaigns for global NGOs and non-profit organisations across both donor acquisition and institutional engagement objectives. Delivered integrated media planning and buying across search, social and display channels, campaign attribution frameworks aligned to fundraising and advocacy outcomes, and cross-geography coordination ensuring brand consistency and spend efficiency.
Who This Is For
Global NGOs, international charities, development organisations, or non-profit foundations running digital campaigns across both B2C donor audiences and B2B institutional partners. Typically managing multiple simultaneous campaigns across different causes, geographies, and audience segments with high accountability for campaign spend.
The Challenge
The organisation runs significant digital advertising campaigns but the media planning and buying operation is under-resourced and reactive. Campaigns are commissioned ad-hoc without a coherent strategy connecting channel investment to fundraising or advocacy outcomes. Spend is difficult to attribute. Different teams and geographies manage campaigns independently, creating duplication and inconsistent brand presentation.
What We Propose
Campaign Strategy & Planning - Integrated media plan connecting campaign objectives to channel mix, audience targeting, and budget allocation. Donor Acquisition Campaigns - B2C campaign design and management across search, social, and display optimised for cost-per-acquisition and donor lifetime value. Institutional & B2B Engagement - Campaign strategy targeting corporate partners, foundations, and government stakeholders. Emergency & Appeals Management - Rapid deployment campaign capability for emergency appeals and time-sensitive fundraising. Attribution & Reporting - Campaign measurement framework connecting spend to donations, advocacy outcomes, and institutional engagement.
Why It Matters
Mission-aligned efficiency - Every campaign euro directed toward outcomes that advance the organisation mission. Donor acquisition at scale - Structured campaigns that grow the donor base cost-effectively across digital channels. Institutional credibility - B2B campaign approach that builds the relationships underpinning major funding partnerships. Accountability - Reporting and attribution that satisfies board, funder, and public accountability requirements.
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