Overview
Placed and managed a senior content analyst embedded with Color Line's communications team, adding content and SEO capacity for colorline.no and its campaign pages.
Who This Is For
Nordic shipping companies, maritime service providers, or shipping-related businesses with 500-10,000 employees seeking to build commercial visibility and inbound lead generation through digital marketing. Typically operating in a relationship-driven sector where digital marketing has been treated as a secondary channel behind direct sales and industry events.
The Challenge
Color Line needed additional, experienced content capacity, a web editor and content analyst working in both Norwegian and English, embedded with its own communications team for colorline.no and associated campaign pages, rather than a standalone project delivered from outside.
Our Approach
Managed the engagement as Making Waves' Content Services lead: scoped the resourcing need with Color Line's e-commerce team, and placed a senior content analyst and web editor on site at Color Line's Oslo office four days a week, structured as an initial eight-week engagement rolling onto a monthly basis. The specialist's own background was in content analysis, SEO and editorial content across publishing and analytics tools.
Impact
A resourcing model built around embedding real capability inside the client's own team, rather than running work at arm's length, evidenced by a signed engagement contract and a named point of contact on both sides.
Managed by Making Waves (later NoA Ignite)'s Content Services lead, who defined the scope of the work; day-to-day content and SEO work was carried out by a team member. Any public information referenced here is used for identification and does not imply endorsement.
Topics
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Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
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