Overview
Co-founded and ran the European arm of ScribeMedia, a New York-headquartered webcasting and media-production company built to bring live conferences and events online for publishers, industry associations and media organisations.
Who This Is For
Media groups, industry associations, event organisers, or corporate communications teams managing major conferences, summits, or multi-day industry events with 500-10,000 attendees. Seeking to extend event reach and commercial value through live webcasting, on-demand content, and digital distribution. Common traits: major events with high-profile speakers and significant audience beyond physical attendees, webcasting either absent or managed through inadequate solutions, demand from sponsors for digital content rights and distribution.
The Challenge
In the mid-2000s, most conferences and industry events had no way to reach the much larger audience who couldn't attend in person, and no lasting record of what was said once the event ended. Event owners wanted to extend their events' reach and revenue, through pay-per-view, sponsorship and advertising, without taking on video production and streaming infrastructure themselves.
What We Propose
Russell co-founded and served as Managing Director, EMEA for DLI-ScribeMedia (later ScribeMedia Europe), building the company's production capability in London and Oslo alongside its New York headquarters. The company combined on-the-ground event production, live and on-demand webcasting, and a software-as-a-service platform, event registration, delegate profiling, live streaming, moderated Q&A, that let publishers and event owners run their own branded event microsites rather than building the infrastructure themselves. Russell led European client relationships and proposals, including a detailed production plan for Peaceful Fish, the European film-industry publisher, to cover expert interviews and market events at the Cannes, Berlinale and San Sebastian film festivals.
Why It Matters
Infrastructure, not just filming - a licensed platform for registration, streaming and delegate profiling meant an event owner could run its whole annual programme through one system rather than commissioning one-off productions. Built for a real client base - the company's own materials describe an established client list spanning media, industry association and B2B publishing organisations, and cite an Emmy Award in Advanced Media for public affairs work. An early, hands-on view of content as infrastructure - treating an event's talks, panels and Q&A as a durable, structured asset with its own distribution and monetisation logic, years before that became a mainstream content-strategy idea.
This work was carried out through Russell's own venture, DLI-ScribeMedia (later ScribeMedia Europe), which he co-founded and led as Managing Director, EMEA. Any public information referenced here is used for identification and does not imply endorsement.
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