Overview
Co-founded and ran the European arm of ScribeMedia, a New York-headquartered webcasting and media-production company built to bring live conferences and events online for publishers, industry associations and media organisations.
Who This Is For
Media groups, industry associations, event organisers and corporate communications teams running major conferences, summits or multi-day events, typically 500 to 10,000 attendees. This case is most useful if:
- the audience beyond the room is larger than the one in it
- webcasting is absent, or handled one production at a time
- sponsors want digital content rights and distribution
- you want a lasting record of what was said
The Challenge
In the mid-2000s, most conferences and industry events could not reach the much larger audience who could not attend, and kept no lasting record of what was said once the event ended.
Event owners wanted to extend reach and revenue, through pay-per-view, sponsorship and advertising, without taking on video production and streaming infrastructure themselves.
Our Approach
The team now behind ECM.DEV co-founded DLI-ScribeMedia (later ScribeMedia Europe) and served as Managing Director, EMEA, building production capability in London and Oslo alongside the New York headquarters.
- Event production: on-the-ground production with live and on-demand webcasting.
- A software-as-a-service platform: event registration, delegate profiling, live streaming and moderated Q&A, so publishers and event owners could run their own branded event microsites without building infrastructure.
- European client development: client relationships and proposals across Europe, including a production plan for Peaceful Fish, the European film-industry publisher, covering expert interviews and market events at the Cannes, Berlinale and San Sebastian film festivals.
Impact
Infrastructure, not just filming. A licensed platform for registration, streaming and delegate profiling let an event owner run a whole annual programme through one system rather than commissioning one-off productions.
An established client base. The company's own materials describe clients across media, industry associations and B2B publishing, and cite an Emmy Award in Advanced Media for public affairs work.
Content as infrastructure, early. Talks, panels and Q&A treated as durable, structured assets with their own distribution and monetisation, years before that became a mainstream content-strategy idea.
The same principle runs through ECM.DEV's work today: content captured once, structured properly and distributed many times.
This work was carried out through DLI-ScribeMedia (later ScribeMedia Europe), co-founded and led as Managing Director, EMEA, by the people now behind ECM.DEV. Any public information referenced here is used for identification and does not imply endorsement.
Topics
Delivered Norwegian-to-English translation and QA review of SpareBank 1 Markets' website content, covering their research, corporate finance and capital markets service lines.
Built a data-driven content and channel strategy for Econa, Norway's professional association for economists and business graduates, building on an already-delivered website redesign to reduce member churn.
Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
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