Overview
Rebuilt the website content, tone of voice and communications materials for a project and programme management consultancy, moving from single-language, unevenly written content to a bilingual site backed by a defined content and design system.
Who This Is For
B2B technology companies, engineering consultancies, professional services firms, or specialist businesses with 50-500 employees seeking to establish or significantly improve their digital presence. Typically at a growth stage where the website must work as a commercial asset to support growth beyond founder-led sales.
The Challenge
The client had clear values, vision and a client promise, but no consistent messaging that actually carried across channels: their PowerPoint decks, job ads and brochures all looked and sounded different. Their website had a reasonable visual design but weak interaction design and flow, and its text had been written by different people with different tones and levels of detail, with no English version at all.
Our Approach
Following an initial discovery project, mapping the client's messaging, competitor communications and target-audience needs, the team now behind ECM.DEV worked on the account rebuilding the website: reworking existing articles and page content for tone of voice, producing and publishing new Norwegian articles, case studies and white papers, translating all new and existing content into English, and improving search-engine optimisation throughout. The work extended to a refreshed design manual, new photography and a series of short videos, plus an ongoing monthly retainer for continued content production, publishing and editing support in both languages.
Impact
One voice across every channel - PowerPoint templates, brochures, job ads and the website brought under the same tone of voice rather than each looking like a different company. Bilingual from the ground up - new and existing content translated and optimised for search in both Norwegian and English, not bolted on afterwards. Built to keep going - a standing monthly content retainer meant the site kept being maintained and extended after launch, not left to go stale.
Delivered while employed at Making Waves (later NoA Ignite). Any public information referenced here is used for identification and does not imply endorsement.
Topics
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