Overview
Ongoing multilingual content production and SEO for Nordic Choice Hotels, working directly inside the client's CMS across Swedish, Norwegian and English.
Who This Is For
Hotel chains, hospitality groups, national tourism organisations and travel brands operating across several countries and languages. This case is most useful if:
- your website is English-only or inconsistently translated
- you lose bookings and engagement in non-English markets where you operate properties
- your in-house team cannot keep every property page current on its own
The Challenge
After the initial platform build, Nordic Choice Hotels needed a flexible way to keep content current across individual hotel pages in several languages, and to keep search visibility up as the portfolio and offers changed.
Our Approach
A flexible content resource working alongside Choice's in-house team, rather than a one-off delivery.
- Hands-on editing in Choice's CMS: translating and adapting content between Swedish, Norwegian and English, and publishing text and images to each hotel's own pages.
- Workshops and SEO: structured content workshops, and a dedicated SEO engagement reviewing search performance across the hotel portfolio.
Impact
Capacity that flexed with the client's workload. Multilingual hotel pages stayed current without every update needing a full project cycle.
Hotel content goes out of date one property and one offer at a time, which is why it needs an ongoing operation rather than periodic projects.
Delivered while employed at Making Waves (later NoA Ignite), leading a content and SEO team working alongside the client's in-house staff. Any public information referenced here is used for identification and does not imply endorsement.
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