Retail & Consumer
Digital Growth Strategy
Nordic Hospitality & Retail Group
Developed a digital growth strategy for a Nordic hospitality and retail group, addressing the challenge of driving consistent digital commercial performance across a multi-brand portfolio. Covered group-level digital investment prioritisation, shared content operations design, direct channel development, and a cross-brand customer data strategy.
Content & Localization Services for National Tourism Portal
National Tourism Portal
Provided content strategy, production and localisation services for a national tourism portal, adapting destination content for international audiences across multiple markets and languages. Covered content architecture, multilingual editorial workflows, localised SEO, and governance standards for a high-volume, multi-format content operation.
Multilingual Website for Hotel Chain
Nordic Hospitality Group
Created a multilingual website for a Nordic hospitality group hotel chain, connecting brand experience to local market expectations across multiple languages. Delivered multilingual content strategy, CMS architecture supporting controlled translation workflows, localised SEO for organic discovery in priority source markets, and a governance framework for maintaining content quality across language versions.
Marketing Technology Advisory
Retail Group
Provided marketing technology consultancy for a retail group navigating a fragmented martech stack and growing privacy compliance pressure. Delivered a full martech audit covering capabilities, overlaps, costs and compliance posture, a privacy-first personalisation strategy for a post-cookie environment, CDP evaluation, and a phased rationalisation roadmap.
Digital Advertising & Content Marketing
Tour Operator
Developed digital advertising and content marketing strategy for a tour operator, connecting destination content with performance media to drive holiday enquiries and bookings. Delivered audience segmentation, channel strategy across search and social, content programme aligned to the travel research journey, and a measurement framework attributing campaign investment to booking outcomes.
Customer Segmentation
Nordic Online Book Retailer
Developed a predictive customer segmentation model based on transaction data. Identified customer clusters and improved marketing strategies through enhanced understanding of triggers and behaviours.
Customer Segmentation & Predictive Marketing
Nordic Online Retailer
Developed predictive customer segmentation models from transaction and behavioural data for B2C retailers, enabling evidence-based marketing decisions replacing broad-list campaigns with targeted, trigger-driven communications. Delivered customer cluster identification, predictive trigger frameworks for purchase and churn signals, campaign architecture aligned to segments, and measurement models connecting segmentation to revenue and customer lifetime value.
Multilingual Website for Hospitality & Tourism
Nordic Hospitality Group
Developed multilingual website and content strategy for hospitality and tourism organisations, connecting brand experience to local market expectations across multiple languages and source markets. Delivered multilingual content strategy, CMS architecture with controlled translation workflows, localised SEO for organic discovery in priority markets, and a governance framework for maintaining content quality across language versions as offers and seasons change.