Retail & Consumer
Digital Advertising Campaign Management for a European Automotive Brand
Managed paid digital advertising campaigns for a major European car brand's Norwegian market, covering ad serving, keyword targeting and monthly budget and cost reporting.
Journey Planner Optimisation for a Public Transit Authority
Iterative, data-driven improvement of Ruter's journey planner and website, combining analytics, testing and design sprints to help millions of monthly visitors find the right route.
Content Operations Transformation
Built and evolved a scalable content and measurement operation for Norway's official tourism platform over a multi-year engagement beginning in 2011 - spanning content strategy, multilingual publishing across 14 languages, editorial governance, SEO, analytics and a major platform migration.
Local Listings & Customer Journey Mapping for a Nordic Fitness Chain
Structured local business listings management across dozens of locations, plus a channel-by-channel customer journey map, for a Nordic gym chain's Norwegian operation.
Booking Platform for a Nordic Hotel Group
Built the booking platform and personalised MyPages experience for Scandinavia's largest hotel chain, on EPiServer CMS and Commerce, serving both leisure travellers and negotiated-rate business accounts.
Building a Car Configurator for a Norwegian Automotive Importer
Designed and prototyped a 'Build My [Model]' car configuration tool for a Norwegian automotive importer's SEAT brand, taking customers from model exploration through trim, engine and accessory selection to a test-drive booking.
Competitive SEO Strategy Across a Multi-Brand Sports Retail Group
Delivered competitive SEO and content analysis across a sports retail group's portfolio of store brands, benchmarking each against the market's largest players to inform a shared content strategy.
Customer Segmentation & Retargeting Strategy for a Nordic Online Bookseller
Ran an RFM (Recency, Frequency, Monetary) customer segmentation pilot study on Bokkilden.no's customer database, identifying high-value lapsed customers worth reactivating and designing a retargeting and campaign strategy built around the scoring model.
Inventory Optimisation Transformation for a Nordic Retail Group
Led the requirements and procurement process for a new inventory-optimisation platform across roughly 90 retail, franchise and wholesale locations, from a 39-page RFP through scenario-based vendor demonstrations to commercial negotiation.
Customer Segmentation & Media Strategy for a Nordic Tour Operator
Built a detailed customer segmentation model and multi-channel media strategy, spanning TV sponsorship, direct marketing/CRM and web usability testing, for a major Nordic package-holiday tour operator.
Analytics & Personalization Capability Review for a Major Loyalty Programme
Reviewed analytics platform options and personalization/CDP business capabilities for one of Norway's largest loyalty programmes, weighing a GDPR-compliant, EU-hosted alternative to Google Analytics against the practical costs of migration.
SEO & PPC Strategy for a Norwegian Coffee Importer's Multi-Brand Portfolio
Ran brand-by-brand keyword research, an SEO and content workshop, and a PPC budget model for Joh. Johannson Kaffe, the Norwegian coffee importer and roaster behind Evergood, Ali Kaffe, Cirkel Kaffe, Farmers Coffee, Greenworld and Coffee of the World.
A Personalized Loyalty App That Grew Customer Turnover 10%
A personalized shopping and loyalty app for a Nordic grocery chain's most valuable customers, combining smart shopping lists, algorithm-driven digital coupons and purchase-history-based recommendations.
Digital Service Platform for a Building Materials Distributor
Designed and delivered a connected digital service platform for a building-materials distributor's professional customers, embedding estimating, tendering, ordering and project documentation into their everyday workflow, integrated across CMS, PIM, ERP and industry data systems.
CRM & Marketing Automation Architecture for a Leisure Attraction
Designed the CRM and marketing-automation logic connecting paid advertising, website registration and email marketing for a major indoor leisure attraction, turning anonymous campaign traffic into tracked, segmented leads.
Content Strategy & Search Research for a Norwegian Automotive Importer
Non-branded search research and a microcontent governance model for a Norwegian automotive importer's digital marketing, spanning multiple car brands and dealership content.
Content Operations for a Nordic Hotel Group
Ongoing multilingual content production and SEO for Nordic Choice Hotels, working directly inside the client's CMS across Swedish, Norwegian and English.