Overview
Won a competitive tender and delivered inbound marketing strategy workshops for NSB, Norway's national train operator, translating customer-segment research into a real campaign concept.
Who This Is For
Global shipping companies, energy consultancies, professional services firms, or B2B enterprises with 500-10,000 employees seeking to reduce dependence on outbound sales and build inbound lead generation through content-driven marketing. Typically with strong domain expertise but limited capability to translate that expertise into a systematic content marketing and thought leadership programme.
The Challenge
NSB needed to build a systematic inbound marketing capability around customer segments like holiday travellers and working commuters, spanning its website, customer service, apps and ticket sales channels.
Our Approach
Making Waves won NSB's "Kundesporet" tender in 2012, with the team now behind ECM.DEV named Manager, Content Services on the delivery team. In late 2013, that team ran a three-workshop inbound marketing programme with NSB, covering the website, customer service, apps, ticket machines and sales desks, turning workshop output into a real campaign concept, "Min Strekning" ("My Route"), presented back to NSB in January 2014.
Impact
The engagement moved NSB from workshop discussion to an actual campaign-page concept grounded in real customer segments, following a competitive tender win rather than an unconfirmed pitch.
Delivered as Manager, Content Services on NSB's delivery team at Making Waves (later NoA Ignite), following a competitive tender win. Any public information referenced here is used for identification and does not imply endorsement.
Topics
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