Overview
Provided independent marketing technology due diligence for Verdane Capital, a leading Nordic growth equity investor, evaluating a potential acquisition, then continued into investment strategy and product-market-fit work for the portfolio company post-acquisition.
Who This Is For
Nordic and European private equity firms, growth equity investors, or venture capital funds evaluating acquisitions or portfolio companies in digital, media, retail, SaaS, or consumer sectors. Needing independent assessment of marketing technology capability, digital commercial performance, and content and data infrastructure as part of commercial due diligence.
The Challenge
Marketing technology is increasingly a material factor in the commercial performance of digital, media, retail, and SaaS businesses - but standard due diligence processes rarely include a rigorous assessment of martech capability, data infrastructure, or digital marketing effectiveness. Verdane Capital needed an independent view of a target company's digital marketing operation before completing the acquisition, going beyond what management presentations and platform dashboards would show.
Our Approach
Under a signed assistance agreement with Verdane Capital, we ran a pre-acquisition martech and digital marketing assessment: evaluating the target's martech stack, digital marketing performance, data infrastructure quality and GDPR compliance posture within the due diligence timeline. Following the acquisition, the engagement continued into investment strategy and product-market-fit work for the portfolio company, including a multi-year strategic outlook, iterated across several rounds of strategy presentations.
Impact
Verdane Capital went into the acquisition with an independently verified view of the target's digital marketing capability rather than relying on management's own reporting, and came out the other side with a working investment strategy and product-market-fit direction for the portfolio company post-close.
Delivered while employed at Making Waves (later NoA Ignite), working directly with Verdane Capital. The target company and diligence findings are confidential and are not disclosed here. Any public information referenced here is used for identification and does not imply endorsement.
Topics
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