Overview
Built the booking platform and personalised MyPages experience for Scandinavia's largest hotel chain, on EPiServer CMS and Commerce, serving both leisure travellers and negotiated-rate business accounts.
Who This Is For
Hotel chains, hospitality groups, national tourism organisations, or travel brands with operations across multiple countries and languages. Typically managing a website that is English-only or inconsistently translated, losing bookings and engagement from non-English markets despite operating properties in those regions.
The Challenge
Nordic Choice Hotels, 170 hotels and 9,200 employees across the Comfort, Quality, Clarion and Nordic Hotels & Resorts brands, needed a booking experience that worked for two very different audiences at once: leisure travellers filtering a large portfolio of offers, and corporate travel buyers booking against their organisation's negotiated rates, across desktop, mobile and tablet.
Our Approach
Built a filterable booking system on EPiServer CMS and EPiServer Commerce, integrated with Choice's existing back-end business systems, giving users immediate availability and price information once they'd narrowed down their options. Delivered a personalised MyPages area encouraging guests to return and see offers tailored to their profile, a low-price offers calendar for the Comfort chain letting web editors prioritise and adjust pricing across hotels or the whole chain, and corporate pages splitting the experience between individual bookers and the travel buyers managing an organisation's account. The engagement covered project management, strategy, interaction and graphic design, front-end and mobile development, and .NET development.
Impact
A single platform serving both a leisure shopper comparing hundreds of offers and a corporate travel buyer running an organisation's account, built to reduce dependence on phone bookings by making the web path genuinely faster.
Delivered while employed at Making Waves (later NoA Ignite), leading a full-service delivery team covering strategy, design and development. Any public information referenced here is used for identification and does not imply endorsement.
Topics
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Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
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