Overview
Delivered competitive SEO and content analysis across a sports retail group's portfolio of store brands, benchmarking each against the market's largest players to inform a shared content strategy.
Who This Is For
Private equity-owned retail groups, marketplace operators, or retail technology businesses managing multiple brands or merchant partners on a shared digital platform. Typically operating a multitenant architecture where product content, merchandising, and customer experience must be managed consistently across tenants while preserving commercial and brand differentiation.
The Challenge
The group operated several distinct retail brands, each with its own website, competing in the same crowded Norwegian sporting-goods market against much larger national players. Without a shared view of how each brand's content performed against competitors, individual brand teams had no evidence base for deciding where to invest content and SEO effort.
Our Approach
The team now behind ECM.DEV ran a competitive SEO analysis across the group's brand portfolio and the wider market, benchmarking top-performing pages and keyword difficulty across the group's own sites and major national competitors, and consolidating findings into a shared SEO insights deck used to kick off the engagement.
Impact
One shared evidence base, multiple brands - each brand team could see how it stacked up against both group siblings and market leaders, not just its own historical numbers. Competitive reality, not internal assumptions - benchmarking against the market's largest players kept content priorities grounded in what buyers actually found when they searched. A real starting point - a documented project kick-off, not a proposal left to sit in an inbox.
Delivered while employed at Making Waves (later NoA Ignite). Any public information referenced here is used for identification and does not imply endorsement.
Topics
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