Overview
Developed new digital product concepts for a real estate technology company, applying structured concept generation and validation disciplines to identify and prioritise the services most likely to generate adoption and commercial value. Delivered user research, concept development, prototype design and business cases for a prioritised set of digital product opportunities.
Who This Is For
Real estate technology companies, proptech businesses, or property service providers with 50-500 employees seeking to develop new digital product concepts that create commercial value for property buyers, sellers, landlords, tenants, or investors. Common traits: clear commercial intent but uncertainty about which product concepts will generate adoption and value, technology investment decisions being made before user needs are fully understood.
The Challenge
The real estate technology company has identified opportunities to develop new digital products but faces uncertainty about which concepts will resonate with users and generate commercial value. The proptech sector has seen many expensive failures from products built around technology capability rather than genuine user need. Validating concepts before development investment is critical but the organisation lacks the service design capability to do this systematically.
What We Propose
Market & User Research - Research with target users including buyers, sellers, landlords, tenants, or investors to understand unmet needs and current pain points in the property journey. Concept Generation - Structured ideation and concept development generating and filtering digital product ideas against user needs, commercial viability, and technical feasibility. Prototype Design - Low and high-fidelity prototype development for priority product concepts testable with real users before development commitment. User Testing & Validation - Structured testing of prototypes with target users identifying what generates adoption, satisfaction, and willingness to pay. Business Case Development - Commercial model, revenue potential, cost to build, and go-to-market approach for validated product concepts.
Why It Matters
Development risk reduction - Product concepts validated with real users before significant development investment. User-centred design - Products built around what property market users actually need not what the technology makes possible. Commercial validation - Business cases grounded in user research and prototype testing not assumptions. Faster to market - Service design disciplines that compress the journey from concept to validated, buildable specification.
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