Overview
Developed a B2B and B2C concept, Thon-X, for one of Norway's largest real estate, retail and hotel groups, exploring how a shared digital layer could support tenants and shoppers across its properties.
Who This Is For
European real estate developers, property managers, facilities management providers, or real estate technology companies with 200-5,000 employees seeking to design and validate new digital service offerings for tenants, building users, or property owners. Common traits: emerging digital service ambition without validated product concepts, technology investment decisions being made before user needs are understood, tenant or occupier expectations rising faster than current digital service capability.
The Challenge
Olav Thon Gruppen, spanning real estate, retail and hospitality, wanted to explore how digital tools could support both its retail tenants, who needed help with customer analysis, in-store optimisation and marketing, and shoppers, who wanted personalised offers and inspiration across the group's properties rather than juggling separate loyalty schemes and catalogues.
Our Approach
Developed the Thon-X concept across two audiences in a structured ideathon: a B2B proposition sharing customer-analysis and store-optimisation expertise with retail tenants, and a B2C proposition consolidating trends, product discovery and shareable wishlists into one place. Mapped customer journey tracks and phased rollout options, and prototyped a chatbot-based service concept alongside the wider shared-loyalty-programme exploration. This was concept and prototype work, not a shipped product, the identified challenge going in was reaching critical mass quickly enough.
Impact
A concept built for two audiences that don't usually share a digital strategy, tenants running their own stores and shoppers moving across the group's properties, worked through as prototypes and journey maps rather than treated as a single generic loyalty app.
Delivered while employed at Making Waves (later NoA Ignite), as part of a concept and strategy team. Any public information referenced here is used for identification and does not imply endorsement.
Topics
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Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
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