Overview
Built six self-assessment instruments that measure how senior clients use, trust and are affected by AI, with reports, cross-assessment signals and progress tracking that feed human-led coaching.
Who This Is For
Executive coaches, leadership advisers and coaching practices working with senior professionals whose roles are being reshaped by AI. This case is most useful if:
- your clients need to understand how AI is changing their judgement, role and value
- coaching starts from a conversation rather than structured evidence
- you want clients to arrive at the first session already reflecting
- progress over a programme is hard to show
- client data and session content must stay private
The Challenge
A coaching practice for executives, founders and senior experts navigating AI-era transition needed a way to understand each client's position before the first session.
Generic personality tests said nothing about how clients actually used, trusted and were affected by AI, and the practice was clear that AI could support diagnosis and preparation but could not replace the judgement, trust and accountability of human coaching.
Our Approach
We built a self-assessment system that measures each client's relationship with AI and feeds the results into human-led coaching.
- Six AI-era instruments: a Coaching Readiness Scan (13 questions, 5 dimensions), a Leadership Resilience Wheel (8 domains), a Decision-Making Style Diagnostic that scores four decision styles against the client's AI use and confidence, a Cognitive Distortion Spotter that includes AI-magnification and AI-minimisation, a Support Matrix Audit that records each stakeholder's stance on AI, and a Success Definition Audit that tracks drift across three rounds.
- Situation-led entry: six client archetypes, such as being asked to lead AI, each pointing to the two or three assessments that fit.
- Results and reports: on-screen profiles and charts (radar, quadrant, heatmap, stakeholder scatter), with a PDF report emailed to the client.
- Cross-assessment signals: rules compare a client's results across instruments and flag patterns such as AI over-trust or a mismatch between a stakeholder's AI stance and the client's own direction.
- Built into the programme: results open the first session, clients retake the assessments at the midpoint and the close, and short pre-session check-ins feed a progress chart.
- Privacy by design: stakeholder names reduced to initials in the browser, emails stored as hashes, session notes not stored, and a stated policy that AI is never used to process, transcribe or train on session content.
Impact
AI measured, not just discussed. Over-reliance on AI, AI-driven distortion in thinking and stakeholders' stance on AI become visible evidence the coach and client can work with.
Sessions start further along. Clients arrive with a profile and a report, so the first conversation begins with their position rather than a questionnaire.
Progress clients can see. Retaking the same instruments at the midpoint and the close turns change over six months into something measurable.
Clear limits on AI. The system structures the evidence; the judgement, challenge and confidentiality stay with the coach.
Coaching people through AI change needs evidence about how they use AI. Structured self-assessment provides it, and keeps the human conversation at the centre.
Built and delivered by ECM.DEV. Client details are withheld at the client's request.
Topics
Delivered Norwegian-to-English translation and QA review of SpareBank 1 Markets' website content, covering their research, corporate finance and capital markets service lines.
Built a data-driven content and channel strategy for Econa, Norway's professional association for economists and business graduates, building on an already-delivered website redesign to reduce member churn.
Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
The Content Infrastructure Imperative
Why AI Amplifies Every Flaw in Your Content Operating System
Agentic CX: From Journeys to Agents
The shift from customer journey mapping to agent-based customer experience.
Personalization
Curated industry signal on this topic.
Content-to-Pipeline Check
See how far your content connects to sales, and how much of what sales learns comes back.