Overview
Led a CMS migration for a professional association, managing content audit, information architecture redesign, and structured migration to ensure content continuity and significantly improved editorial workflows on the target platform. Delivered taxonomy alignment, content model design, and governance standards for the new environment.
Who This Is For
Professional associations, membership organisations, industry bodies, or non-profit organisations with 50-500 staff undertaking a CMS migration to improve content management, editorial workflows, and digital publishing capability. Common traits: current CMS limiting publishing speed or editorial capability, content estate requiring audit and rationalisation before migration, limited in-house technical capacity, and a need to maintain publishing operations throughout the transition.
The Challenge
The organisation has outgrown its current CMS or is moving to a platform better suited to its publishing needs. The content estate has grown without consistent structure, tagging, or governance. A migration is needed but doing it without a clear content strategy risks reproducing the same problems on a new and more expensive platform.
What We Propose
Content Audit & Rationalisation - Inventory of all existing content identifying what to migrate, consolidate, archive, or retire. Information Architecture - Navigation and content structure designed for the target platform based on user needs and editorial requirements. Content Model Design - Structured content types, metadata schema, and taxonomy aligned to the capabilities of the new CMS. Migration Planning - Phased migration plan covering content preparation, quality assurance, URL strategy, and SEO continuity. Editorial Workflow Design - Publishing roles, approval processes, and governance standards configured for the new platform. Governance Standards - Content standards and lifecycle management to maintain quality as the organisation publishes on the new platform.
Why It Matters
Platform fit - A CMS configured for how the organisation actually publishes, not just a technical migration. Content quality - Rationalised, structured content that arrives in the new platform ready to use. Editorial efficiency - Workflows that make publishing faster and more consistent for the editorial team. SEO continuity - Redirect strategy and URL architecture that preserves organic search equity through the transition.
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