Overview
Content strategy and a WordPress-to-EPiServer migration for Tekna, the 70,000-member Norwegian association for engineers and technologists.
Who This Is For
Professional associations, membership organisations, industry bodies, or non-profit organisations with 50-500 staff undertaking a CMS migration to improve content management, editorial workflows, and digital publishing capability. Common traits: current CMS limiting publishing speed or editorial capability, content estate requiring audit and rationalisation before migration, limited in-house technical capacity, and a need to maintain publishing operations throughout the transition.
The Challenge
Tekna serves more than 70,000 members across professional networks spanning construction, energy and climate, IT and telecom, research and innovation, and several other fields, running around 1,500 meetings and 300 professional courses a year. Content needed to serve very different audience segments at once, current members (students, ordinary members, retired members), potential members, elected representatives, and course participants, on a WordPress site being migrated to EPiServer.
Our Approach
Mapped primary audience segments (members by category, potential members, elected representatives, course participants) against secondary audiences (media, education institutions, employers, government departments and sister organisations), then built a content strategy around content pillars organised by professional field, blog categories and sub-categories, and priority-content linking in header and footer navigation. Ran the migration from WordPress to EPiServer alongside this content model.
Impact
A content structure and platform migration built as one system around how Tekna's actual member segments and professional networks are organised, audience model, content pillars and platform moving together, rather than a generic association-website template layered on top of existing content.
Delivered while employed at Making Waves (later NoA Ignite). Any public information referenced here is used for identification and does not imply endorsement.
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