Overview
Content discovery, audience segmentation and site consolidation for Valgdirektoratet's public voter-information website, bringing three separate sites together under one information architecture.
Who This Is For
Public authorities and agencies whose web content has grown around internal structures and cycles rather than the people using it. This case is most useful if:
- your content is spread across several separate sites
- it is organised by internal categories rather than audience needs
- you serve distinct groups, including minority-language users
- you need to consolidate without losing content people rely on
The Challenge
Valgdirektoratet, the Norwegian Directorate of Elections, ran its voter-facing web presence across three separate sites. Content had built up over successive parliamentary, county and municipal election cycles, organised around election administration rather than the people using it.
Those users included voters, journalists, election workers and audiences with specific needs, such as Sami-language voters. The directorate needed one site structured around them.
Our Approach
Working within Making Waves in November 2016, the team now behind ECM.DEV led content discovery and audience segmentation ahead of the redesign, working closely with the client's web editor throughout.
- Content audit: existing content and documentation reviewed to confirm what the client itself identified as essential to migrate.
- Audience segments: voters, media, election workers, and Sami-language users as a distinct pathway.
- Information architecture and workflow: a structure and editorial workflow to bring three sites' content into one.
Impact
Audiences over administration. Content organised around who needed it (voters, press, election-day staff) rather than the directorate's internal structure.
Minority language built in. Sami-language voters treated as a distinct audience with their own pathway, not an afterthought.
Discovery before deletion. An audit grounded in the client's own documentation, so consolidation did not lose material voters needed.
Consolidating three sites is easy to do badly: merge everything, or cut whatever looks old. Starting from audiences avoids both.
Delivered while employed at Making Waves (later NoA Ignite). Any public information referenced here is used for identification and does not imply endorsement.
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