Overview
Led competitive SEO/SEM analysis, sales-funnel design and technical discovery for a new los.no, as Norwegian energy retailer LOS looked to shift from a customer-service portal to a sales-driven site.
Who This Is For
Energy retailers, utilities and subscription providers competing for customers who switch. This case is most useful if:
- your website serves existing customers better than it sells to new ones
- you face strong competitors in search and paid media
- a key sales season is coming and the site is not ready for it
- your product range needs structuring into campaigns across the funnel
The Challenge
LOS Energi, an electricity retailer owned by Agder Energi, wanted to turn los.no from a portal for existing customers into a site that sells, ahead of its key autumn sales season.
It was competing for switching customers against Norgesenergi, Fjordkraft, Tibber and others.
Our Approach
We tested the technical foundations, benchmarked the competition, then designed the content around the funnel.
- Technical Q&A: a detailed review with LOS confirming the target Episerver and Azure architecture and its integrations (Elwin, Puzzel, Apsis, Dynamics 365 and Nord Pool spot pricing).
- Competitive SEO and SEM analysis: named competitors and real search volumes.
- Funnel-based content strategy: LOS's actual product range (Innkjøpspris, eKunde, Ladestrøm, Ung and LOS Trygg) structured into top, middle and low-funnel campaign landing pages built on Episerver content blocks.
- From tender to project: the engagement moved from tender into a live project kick-off.
Impact
A sales-oriented site strategy for the season that mattered. LOS Energi went into its most important sales season with a concrete funnel and content architecture, rather than a portal redesign.
Built on evidence. The architecture was grounded in LOS's own product range and real competitor benchmarks.
In a switching market, the website is the shop counter. It has to be organised around what each customer is ready to buy, not around the customer account.
Delivered while employed at Making Waves (later NoA Ignite), working on LOS Energi's digital strategy following a competitive tender. Any public information referenced here is used for identification and does not imply endorsement.
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