Energy & Utilities
Sales Funnel & Digital Strategy for a Norwegian Energy Retailer
Led competitive SEO/SEM analysis, sales-funnel design and technical discovery for a new los.no, as Norwegian energy retailer LOS looked to shift from a customer-service portal to a sales-driven site.
Editorial Strategy & Global Intranet Content Migration for an Oil & Gas Company
Served as Editor on DNO's global intranet content strategy and migration project, defining editorial workflows and content lifecycle policy, and managing freelance journalist contributors producing content across the company's international operations.
Webcasting the World Future Energy Summit in Abu Dhabi
Extended the reach of the World Future Energy Summit in Abu Dhabi to a global online audience through ScribeMedia's Events On Demand webcasting service.
Channel Strategy & Reputation Campaign for a Regional Broadband Provider
Content and channel strategy, competitive benchmarking and a reputation campaign for a regional energy company's broadband and fibre business, aimed at improving how the brand is trusted and understood relative to national competitors.
Demand Generation for a B2B Software Provider
Designed an inbound demand-generation model connecting search, expert content and campaign journeys to qualified sales leads for a specialist risk-management and engineering software provider serving maritime, energy and oil & gas customers.