Overview
Developed digital product selection tools integrated with PIM for a global paints and coatings manufacturer, enabling customers to navigate complex product catalogues and identify the right products for their application. Delivered structured product content architecture, digital tool design, and PIM integration connecting product data to customer-facing selection experiences.
Who This Is For
Global paints, coatings, or specialty chemicals manufacturers with 5,000-50,000+ employees managing complex product catalogues for professional and trade customers. Typically seeking to improve digital product selection experiences by connecting web content with product information management systems to help customers find and specify the right products.
The Challenge
The organisation manages a large and technically complex product catalogue but digital product selection experiences are poor. Customers - architects, specifiers, contractors, and trade buyers - cannot efficiently navigate to the right products for their applications. Product information is inconsistently structured across the catalogue. The website and PIM system are disconnected, creating duplication and inconsistency between product data and customer-facing content.
What We Propose
Product Content Architecture - Structured content model for complex product catalogues designed to support digital selection by application, substrate, environment, and performance requirement. PIM Integration Design - Integration architecture connecting the product information management system to customer-facing digital selection tools ensuring consistency between product data and web content. Digital Selection Tool Design - Interactive product selection and specification tools enabling customers to navigate complex catalogues and identify the right products for their application. Taxonomy & Metadata - Classification framework enabling faceted product search and filtering aligned to how specifiers and trade buyers think about product selection. Content Governance - Editorial standards and workflow connecting product management, marketing, and digital teams around consistent product content quality.
Why It Matters
Customer experience - Digital product selection that genuinely helps specifiers and trade buyers find the right products efficiently. PIM ROI - Unlocking the value of product information management investment by connecting it to customer-facing digital experiences. Conversion improvement - Structured product content and selection tools that convert product research into specification and purchase decisions. Content consistency - Single source of truth for product information eliminating inconsistencies between systems and channels.
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