Overview
Placed and managed a senior content analyst embedded with Color Line's communications team, adding content and SEO capacity for colorline.no and its campaign pages.
Who This Is For
Travel, transport and consumer brands that need experienced content people inside their own team, not a project run from outside. This case is most useful if:
- your communications team is stretched across the website and campaigns
- you publish in more than one language
- you need SEO and content analysis skills alongside editing
- you want capacity that can start small and continue monthly
The Challenge
Color Line needed more experienced content capacity for colorline.no and its campaign pages: a web editor and content analyst working in both Norwegian and English.
The capacity had to sit inside its own communications team, not arrive as a standalone project delivered from outside.
Our Approach
The team now behind ECM.DEV managed the engagement as Making Waves' Content Services lead.
- Scoping: the resourcing need defined with Color Line's e-commerce team.
- On-site placement: a senior content analyst and web editor at Color Line's Oslo office four days a week, with a background in content analysis, SEO and editorial content across publishing and analytics tools.
- Flexible terms: an initial eight-week engagement, rolling onto a monthly basis.
Impact
Capability inside the team. Color Line gained an experienced content specialist working within its own team, rather than work run at arm's length.
Formalised from the start. A signed engagement contract and a named point of contact on both sides.
Embedded resourcing works when the specialist sits where the decisions are made. Four days a week on site made that possible.
Managed by Making Waves (later NoA Ignite)'s Content Services lead, who defined the scope of the work; day-to-day content and SEO work was carried out by a team member. Any public information referenced here is used for identification and does not imply endorsement.
Topics
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