Overview
Scoped and helped deliver the content migration and information architecture programme for a maritime services group's move from a legacy intranet to a new Office 365 ecosystem.
Who This Is For
Global organisations in shipping, logistics, financial services, or manufacturing with 2,000-50,000+ employees operating across multiple countries. Typically running a legacy intranet or fragmented SharePoint environment that no longer meets the communication and knowledge-sharing needs of a distributed workforce.
The Challenge
The client's digital communications team needed to migrate its existing intranet into a new Office 365 ecosystem, but a like-for-like technical migration risked carrying over years of accumulated site sprawl: content, sections, functionality, teams and templates that had grown organically rather than around what employees across a globally distributed workforce actually needed.
Our Approach
The team now behind ECM.DEV scoped this engagement for Making Waves, working alongside two of the firm's enterprise architecture and content specialists, one of whom had already supported the client for more than two and a half years as an external consultant. The programme covered insight-led discovery (search-log review, web analytics, systems and content mapping, stakeholder interviews), information architecture and content-structuring work across the intranet's core areas, and a concept-development phase using card sorting and stakeholder workshops to build and validate the new structure before migration.
Impact
Migration as a chance to fix, not just move - content, sections and structure re-evaluated against real employee needs rather than lifted wholesale onto the new platform. Continuity with the account - built on an existing, multi-year working relationship with the client rather than starting cold. Governance built in from the start - a proposed operating model for the intranet's ongoing governance included as part of the migration, not left for later.
Scoped while employed at Making Waves (later NoA Ignite), as part of a small enterprise architecture and content team already established on the client's account. Any public information referenced here is used for identification and does not imply endorsement.
Topics
Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
Developed a B2B and B2C concept, Thon-X, for one of Norway's largest real estate, retail and hotel groups, exploring how a shared digital layer could support tenants and shoppers across its properties.
Content strategy and a WordPress-to-EPiServer migration for Tekna, the 70,000-member Norwegian association for engineers and technologists.
The Anatomy of Content Infrastructure
The Four Layers That Determine Whether AI Works

Dries Buytaert: The cost of running multiple CMS platforms
Dries Buytaert argues that running multiple CMS platforms creates hidden operational costs through duplicated integrations, security policies, expertise, and governance. He proposes standardizing on Drupal while using different operating models—SaaS (Acquia Source) for speed and PaaS (Acquia Cloud) for control—to preserve flexibility while reducing fragmentation.