Overview
Served as Editor on DNO's global intranet content strategy and migration project, defining editorial workflows and content lifecycle policy, and managing freelance journalist contributors producing content across the company's international operations.
Who This Is For
Financial services groups, banks, insurance firms, or professional services organisations with 1,000-20,000+ employees migrating from a legacy intranet to SharePoint Online. Specifically needing to improve internal communications and employee engagement alongside the technical migration.
The Challenge
DNO ASA, a Norwegian oil and gas exploration and production company operating across offices including Oslo, London, Dubai, Erbil, Hargeisa, Muscat and Tunis, needed to migrate to a new intranet platform and put a proper editorial operating model in place for internal communications spanning HR, Operations, HSE, Compliance and CSR content across its global operations, not just a one-off content migration.
Our Approach
Formally named as Editor on the project (40% role allocation, alongside a separate Journalist role for day-to-day content production), the team now behind ECM.DEV defined the content and communications strategy, set the lifecycle policy for existing content, built editorial workflows and a 12-month editorial calendar, and supervised the content migration from the old intranet to the new platform. They liaised directly with subject matter experts across DNO's HR, Operations and CSR functions, managed freelance content contributors delivering the day-to-day journalism under signed freelance agreements, ran a content strategy seminar for the DNO team, and delivered launch communications, including video content, for the new intranet.
Impact
DNO ended up with a structured editorial operating model and a fully migrated, launched intranet spanning its international office network, with a sustainable editorial calendar and workflow in place rather than just a one-off migration.
Delivered while employed at Making Waves (later NoA Ignite). Any public information referenced here is used for identification and does not imply endorsement.
Topics
Delivered Norwegian-to-English translation and QA review of SpareBank 1 Markets' website content, covering their research, corporate finance and capital markets service lines.
Built a data-driven content and channel strategy for Econa, Norway's professional association for economists and business graduates, building on an already-delivered website redesign to reduce member churn.
Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
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