Overview
Extended the reach of the World Future Energy Summit in Abu Dhabi to a global online audience through ScribeMedia's Events On Demand webcasting service.
Who This Is For
Media groups, industry associations, event organisers and corporate communications teams running major conferences and summits. This case is most useful if:
- your event reaches only the people in the room
- you want a lasting online presence after the event ends
- you need real viewership data, not a vague sense of reach
- you do not want to run video production and distribution yourself
The Challenge
Major industry summits such as the World Future Energy Summit reach only the audience physically in the room.
Event owners and trade associations wanted to extend that reach to a much larger online audience and give the event a lasting presence, without taking on video production and distribution themselves.
Our Approach
The team now behind ECM.DEV co-founded ScribeMedia's European arm and ran it as Managing Director, EMEA. Through its Events On Demand service, the company covered the World Future Energy Summit in Abu Dhabi.
- On-demand video coverage: produced for the summit and distributed through ScribeMedia's trackable video player.
- Syndication: coverage syndicated to industry sites, for viral and SEO distribution beyond the event.
- Viewership reporting: accurate reporting by time period for the event owner.
- A wider portfolio: other events covered included the Advertising Research Foundation's ReThink conference and the Economics of Social Media summit.
Impact
Reach beyond the room. Coverage stayed available to a global online audience long after the summit ended.
Measured, not just filmed. The trackable player gave event owners real viewership data.
A working webcasting practice. One of a portfolio of major industry events covered by Events On Demand, not a one-off production.
A summit's talks are content with a short shelf life unless someone captures and distributes them. Done well, the event keeps working after it closes.
This work was carried out through DLI-ScribeMedia (later ScribeMedia Europe), co-founded and led as Managing Director, EMEA, by the people now behind ECM.DEV. Any public information referenced here is used for identification and does not imply endorsement.
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