Website Content Production for a Leading Nordic Private Equity Firm

Private equity firms, investment firms and professional services partnerships rebuilding their website copy. This case is most useful if:

• you need team biographies, portfolio profiles and case studies rewritten at once
• the volume runs to dozens of pieces on a tight schedule
• your in-house team cannot carry the writing alongside its day jobs
• you want senior writing on the pieces that matter most

Norvestor Equity, a leading Nordic private equity firm, needed its website's entire body of copy rebuilt.

That meant biographies for more than 30 team members, profiles for every current and historic portfolio investment, and polished exit case studies, all against a tight production schedule.

The team now behind ECM.DEV managed the end-to-end content production project across November and December 2018.

• Production management: scope and progress tracked across roughly 80 individual content pieces.
• Senior writing: the About Us page, the team introduction, several of the most significant investment profiles (including Intelecom, Abax and Aptilo) and all four flagship exit case studies (Abax, Cegal, NCR and Sortera).
• A managed freelance team: writers sourced and paid through Upwork delivered the remaining team bios and portfolio profiles, through structured drafting and review rounds.

Around 80 pieces, delivered on schedule. A complete, professionally written rebuild of Norvestor's team, portfolio and case-study content.

The right writer for each piece. Senior writing on the flagship content, and coordinated freelance delivery for the rest, rather than one overworked in-house effort.

Volume and quality pull against each other on a deadline. A managed mix of senior and freelance writing is how both survive.