Overview
Reviewed analytics platform options and personalization/CDP business capabilities for one of Norway's largest loyalty programmes, weighing a GDPR-compliant, EU-hosted alternative to Google Analytics against the practical costs of migration.
Who This Is For
Membership organisations, B2C platforms, non-profits, publishers, or any organisation with significant web traffic exposed to GDPR, ePrivacy, or equivalent privacy regulation. Typically running Google Analytics with growing concern about compliance, consent rates, and data ownership.
The Challenge
Handling data for millions of loyalty members meant privacy compliance wasn't optional context, it was central to the platform decision. The client needed a rigorous, feature-by-feature comparison of its existing Google Analytics setup against GDPR-focused alternatives like Matomo, alongside a broader review of what personalization and customer-data capabilities the organisation actually needed to build or buy.
Our Approach
The team now behind ECM.DEV led a structured comparison of Matomo against Google Analytics, both the free and 360 tiers, assessing GDPR management, EU hosting options, data sampling limits, custom dimensions, advanced segmentation and raw data access feature by feature, not just on price. This fed into a wider personalization business-capabilities review and a content workshop on the client's Sanity CMS implementation, connecting the analytics and data question to the practical content and personalization work it needed to support.
Impact
Compliance as a design input, not an afterthought - the platform comparison was built around GDPR management and EU hosting from the outset, not bolted on after a vendor was already chosen. Feature-by-feature, not headline-only - sampling limits, raw data access and advanced segmentation compared explicitly, the details that actually determine whether a platform can do the job at scale. Connected to the real work - the analytics question was tied directly to the client's personalization capabilities and CMS implementation, not treated as an isolated IT decision.
Delivered while employed at NoA Ignite, as part of the account team on the client's loyalty programme. Any public information referenced here is used for identification and does not imply endorsement.
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