Overview
Led a GDPR-compliant web analytics migration for a B2C membership organisation, moving from Google Analytics to Matomo with full feature parity and historical data continuity. Covered compliance audit of the existing tracking setup, platform migration, redesigned event tracking and goal configuration, historical data export, and team training to ensure self-sufficiency from day one.
Who This Is For
Membership organisations, B2C platforms, non-profits, publishers, or any organisation with significant web traffic exposed to GDPR, ePrivacy, or equivalent privacy regulation. Typically running Google Analytics with growing concern about compliance, consent rates, and data ownership.
The Challenge
The organisation depends on web analytics for marketing decisions, content strategy, and engagement measurement - but its current Google Analytics setup is increasingly problematic. Consent rates are falling, creating data gaps. Legal advisors are flagging GDPR exposure. Switching analytics platforms feels risky: historical data, custom reports, team familiarity, and integration dependencies all create friction.
What We Propose
Analytics Compliance Audit - Review current tracking setup, consent implementation, and data flows against GDPR and ePrivacy requirements. Platform Migration - Migration from Google Analytics to Matomo, Piwik Pro, or equivalent privacy-first platform with full feature parity. Tracking Architecture - Redesigned event tracking, goal configuration, and campaign attribution aligned to business KPIs. Historical Data Transition - Export and integration of historical data to maintain reporting continuity. Team Enablement - Training, documentation, and dashboard setup so the team is self-sufficient from day one.
Why It Matters
Compliance confidence - Analytics that are demonstrably GDPR-compliant, with full data ownership. Better data quality - Privacy-first platforms can track without consent banners in many jurisdictions, recovering lost visibility. Operational continuity - No gap in analytical capability during or after the transition.
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